Exhibiting at a trade show can be a smart move because attendees choose to be there, making it easier to deliver your message to an appropriate and captive audience. But with so many other companies exhibiting, what can you do to stand out, ensure your efforts are noticed, and get that chance to speak to potential customers?
We can help maximize the success of your event by helping you develop a campaign that will attract potential clients and effectively deliver your message. When done properly, trade show participation can be an extremely worth-while investment that yields a strong return on investment.
Whether we are managing your entire trade show presence or helping with a single component, here are a few of the trade show marketing services that we can provide:
Booth Design – We can help develop a layout strategy of your booth, as well as design and produce the signage needed to attract traffic to your booth.
Lead Generation Strategy – If you don’t generate qualified leads, a trade show presence probably isn’t worth the investment. Our approach can help you avoid common mistakes and leave the show with an abundance of potential business.
Promotional Products – Trade show attendees love giveaways, and it can be a great opportunity to keep your branding in front of them.
Printed Literature – What type of information will attendees walk away with? It’s important to have printed flyers or brochures available with further information about your company.
Direct Mail Communication – Let trade show attendees know you’ll be exhibiting (and why they want to visit your booth), and follow up with leads after the show. We can help develop your message, design the mailers, and follow through with standard mail or email implementation.
Sales Training - We can provide sales and networking training for staff who will be tasked with attracting trade show exhibitors into the booth or meeting with existing customers.