Has your brand taken control over how it's perceived by the public? There are many different types of communications, such as traditional media, social media, and in-person engagements, that can be used to strengthen a brand's reputation and credibility.
According to our friends at HubSpot, the Public Relations Society of America (PRSA) accepted a few thousand submissions before finally agreeing on how to define public relations.
Every business has a unique set of goals and requires a custom approach to appropriately achieve them. A successful strategy could include some of the services list below:
Event hosting or participation
Content marketing and social media
Product launch strategy
Awards programs or recognition