We can give you an attractive logo and graphic standards, but branding and identity are more than just pretty colors. It tells a story of who your company is, what it offers, what it represents, and what differentiates it. It's important to work with a team who understands the value of custom logo design and knows how to fully develop a brand.
In order to be considered a logo, the graphic must meet the following criteria:
It must be created as a vector graphic, meaning it can be enlarged or reduced to any size without sacrificing quality.
It must clearly convey a message and continue to accurately represent your brand at any size.
It must be suitable for use on a variety of media, such as print, digital, engraving, embroidery, promotional products, or signage.
It must be unique. If your business is unique, your message must be as well. No other businesses should be using your graphic.
To strategically design a unique logo with purpose, the following steps should be taken:
Research the client and its competition
Interview client to to learn about preferred creative direction
Create many design concepts and refine those with the most potential to develop the brand
Present 2-3 logo options to the client
Revise the preferred logo based on feedback
Prepare multiple color and composition variations of the logo
Design the brand standards guideline
Pricing for logo design and establishing the complementing brand standards is based on the time investment necessary. In order to truly add value, we take a team approach to offer multiple perspectives and various expertise. We do our research, test many different concepts, and make sure our creativity is original.
Establishing a new logo and brand standards is typically priced between $1,000 - $15,000. There are many determining factors in establishing a budget such as requested logo styles, number of designers producing concepts, complexity of complimenting brand standards, and other necessary content development, such as taglines.
Depending on the branding budget that we've collaborately established, the final deliverables may vary. We will clearly outline what you'll be receiving from us, which could include any or all of the following:
Full-color logo in multiple file types, including a scalable vector format
Multiple logo variations, such as black and white or grayscale, vertical, horizontal, or stacked, etc.
Optional logo versions with or without taglines
Establishment of company name, tagline, or other content
Brand standards manual
Design of other marketing materials