Building Performance Institute, Inc. is the nation's premier developer of technical standards and professional credentials for residential energy efficiency retrofit work. Their audience includes roughly 35,000 contractors, business owners, policy makers, project and program managers, utilities, and others.
In the March edition of their Performance Matters publication, which reaches their audience of 35,000 readers, they included an article written by Kevin Homer, President of Navitas. His article, "Leveraging Your Company’s Online Presence in a Competitive Industry", outlines the importance of having a strong online presence, which includes both a solid website and online marketing opportunities available to attract leads and to convert them to sales.
Read the article here: http://www.bpi.org/news_pm_march_2014.aspx#article2