Did you know that healthcare is a “Top 5” concern to people in America, ahead of terrorism and the federal budget deficit? This is significant news for the medical, dental, and pharmaceutical industries.
For many years, Navitas Marketing has supported clinical companies ranging from local primary care physicians and dentists to national and international medical device companies and dental implant manufacturers. We understand the importance of establishing the appropriate target market, clear communication, and the best avenues to promote to these targets.
In addition, we continue to nuance ways of reaching patients and clients with the most up-to-date technology. With 43% of people naming the Internet as their source of healthcare information and 77% of all health inquiries starting on a search engine, it is critical that medical and dental organizations stay on the cutting-edge of online content and advertising with their marketing and communication strategies. However, the data is staggering in regards to how underutilized online marketing is compared to the amount of online searches being conducted. Navitas Marketing knows how to leverage this technology and can develop cross channel messaging that is clear, consistent and easy to navigate.
Not only do patients search most often for conditions, symptoms, treatments and diagnoses, but after doctor appointments, they compare and validate information by doing their own online searches. Respecting how important accurate and dependable information is, reputation and integrity becomes critical for these industries.
We’ve seen great success providing the following services to the medical and dental industry:
If you are interested in learning more about how we may be able to help your medical or dental company grow and communicate well to online patients, please fill out the form below.