The delicate balance of appealing to current residents and students, as well as visitors and potential new students and businesses requires a marketing strategy based on experience with these types of audiences as well as all of the relevant marketing services available. For instance, websites like these typically contain an overwhelming but necessary amount of textual information. Therefore, one of the aspects we focus on in our clients’ website development is a clean mapping strategy, as well as a very user-friendly design.
Our energized approach for our clients, as well as our own personal community involvement, gives us the knowledge, resources, and relationships necessary to establish meaningful goals and elevate the impact of the marketing initiatives that we’ve strategically determined will benefit each individual institution. For your institution to be successful, it’s critical that the marketing strategy to the end user (whether it be community residents, local businesses, or current and prospective students or visitors) receive the clear and vital information that they’ve come to expect. They are confident in and engaged by your brand. This is something that we stress to elevate the impact of your reach and maximize the return on investment.
Some of the services that we’ve provided to our local government and education clients include:
Award-winning website development
Search engine optimization (SEO)
Search & Display Advertising (PPC & PPI)
Online social media engagement
Graphic design services including brand development, logo design & marketing collateral
Print media development including newsletters & school calendars
Digital & offset printing services