On March 11, 2014 at 10:15am, Kevin Homer will be the presenter of a webinar outlining the value of Landing Pages on a website. This half-hour session will be targeted towards credit unions and discuss how landing pages can be used to target potential consumers and achieve individual goals.
With the introduction of Search Engine Marketing (SEM) and Social Media Marketing (SMM), traffic to our websites can be increased exponentially. In order to convert the traffic coming in from these campaigns into something valuable, a well-designed landing page must be their first stop. From the layout to the design and graphics, the content to the information being requested - there are many things to consider when developing your landing page for each digital campaign. This webinar will discuss landing page best practices, the path to conversion and the strategy and planning that goes into building and deploying these important pages.
This presentation is available to members of the Pennsylvania Credit Union Association.