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  • Manufacturing
  • B2B
  • Traditional Media
  • Branding & Creative Design

The Needs of an International Business Can be Very Fluid

Houghton International is a global leader in delivering advanced metalworking fluids and services for the automotive, aerospace, metals, mining, machinery, offshore and beverage industries. They operate research, manufacturing, and office locations in 33 countries around the world.


Roughly 40 years ago, our printing company, The Homer Group, was located in Philadelphia, PA, and so was a local company called Houghton. We supported Houghton's printing needs, which included both marketing materials and specialty print items (such as pressure-treated or temperature-sensitive product labels). As they grew significantly on a global scale, they needed a trusted partner who could support the design and production needs of its marketing materials and other items. 


We like to joke that after we moved our company from Philadelphia to the Valley Forge, PA area in the 1970s, Houghton simply couldn't handle the distance between us, which is why a couple years later, they followed us out ot the suburbs and moved its headquarters about a mile down the road from ours.

Over the years, The Homer Group and Navitas Marketing have maintained an excellent relationship with the marketing managers of their various product lines, support the team with the design of many different types of marketing collateral and trade show signage. We've even provided video editing services, working with footage that had been filmed in one of their international markets and updated clips and subtitles so that it would be suitable here in the American market. 


While staff at Houghton has come and gone over the years, we have been thrilled to have the opportunity to maintain such a strong bond and had the opportunity to have such a vital role in their impressive success. We look forward to many more years of working together!

Always great support from Guy and Donna. Great design, prompt service, pleasure to work with!

Dianne C|Americas Marketing Director|Houghton International