Dr. Janine owns and operates a virtual medical practice called Lifestyle Changes. The practice specializes in medical weight management and minor urgent care needs. She also published a book called Get Your Sexy Back - A Guide to Bouncing Back After Pregnancy.
With Get Your Sexy Back being Dr. Janine's first published book, she was on a mission to advertise her live online launch party and book presale as effectively as possible with an online marketing campaign. Dr. Janine understood that the campaign would require attractive social media ads, events on popular social media platforms, and a landing page to collect RSVPs for her online live launch party. The better the turnout, the more books sold!
Navitas Marketing designed a simple logo for Dr. Janine to use for her own personal branding for projects such as the book launch that do not fall under her Lifestyle Changes business.
Using the book's already existing cover design and colors, we designed a landing page that would reflect it. With just enough information about the party and an effective call-to-action, the landing page's goal was to collect RSVP's as well as email addresses.
We then designed social media ads as well as cover photos advertising both the launch party and the book presale. The ads drove traffic to the landing page to solicit signups for the launch party.
