What Should Companies Do After Launching Their Website?

Congratulations on launching your new website! You've just invested weeks if not months, of blood, sweat, and tears (hopefully not too many tears) to make sure this new website is an improvement over your old site. You might have updated the design or rebranded, added some functionality to add value to your customers, added new content to help attract new leads, or most likely, all of the above! So now that the website has been launched, what's next?

What should companies do 30 days after launching a new website?

• Analyze website traffic and engagement: Use analytics tools, such as Google Analytics (GA4), to track how many people are visiting your website, where they are coming from, and how long they are staying on your site. This information will help you identify what is working well on your website and what needs improvement. 
• Collect user feedback: Ask your website visitors for feedback on their experience. This feedback can help you identify any confusing or frustrating areas of your website, and then you can make improvements that improve the user experience.
• Optimize your website for search engines: Make sure your website is optimized for search engines so that people can find it when they are searching for products or services like yours. This includes using relevant keywords and phrases in your website content, setting up the appropriate meta data, and submitting your website to search engines. Of course, this is just one component of a broader search engine optimization strategy. 
• Run marketing campaigns: Now that you've made it through the "soft launch" phase of your website launch, promote your website through online and offline channels to drive traffic to your site. This could include running paid ad campaigns, social media ads, email marketing campaigns, or print advertising.

Based on your analysis of website traffic and engagement, feedback from users, and search engine optimization results, make changes and improvements to your website to improve its performance. It is important to note that these are just a few of the approaches companies can take 30 days after launching a new website. The best approach for a particular company will depend on its specific goals and objectives.

Here are some additional tips for companies that are just launching a new website:

• Set clear goals and objectives: What do you want to achieve with your website? Do you want to increase brand awareness, generate leads, or drive sales? Having clear goals will help you track your progress and make necessary adjustments along the way.
• Plan your website carefully: Don't just throw something together and hope for the best. Take the time to plan your website carefully, including the design, content, and functionality. This will save you time and money in the long run.
• Get feedback from others: Before you launch your website, get feedback from others, such as friends, colleagues, and potential customers. This feedback can help you identify any potential problems and make improvements.
• Test your website thoroughly: Make sure your website is working properly before you launch it to the public. This includes testing the navigation, forms, and shopping cart (if applicable).
• Promote your website: Once your website is launched, promote it through online and offline channels to drive traffic to your site. This could include running social media ads, email marketing campaigns, or print advertising.
• Monitor your website's performance: Once your website is live, monitor its performance to see how it is doing. This includes tracking website traffic, engagement, and conversions. This information will help you identify what is working well and what needs improvement.