Marketers today have an array of tools that meet the demands of social media usage. However, some marketers may not have heightened skills to match the increased demands. Approximately 70 percent of marketers are not using a social attribution model. Hootsuite shared a great case study of attribution model changes through women’s underwear brand, ThirdLove.
In the meantime, advanced marketers are closing this gap and helping to create a path for marketers adding social to their planned business outcomes. Among the over 3,000 participants in Hootsuite’s survey, they found three interesting traits within them.
1. The unite social data with other data for a holistic view
2. They focus on omnichannel integration
3. They don’t reinvent the wheel when it comes to attribution
If you missed trends one, two, three, and four, you must catch up! 2020 is just getting started and you may want to incorporate these trends into your business’s marketing plan. To read the entirety of Hootsuite’s report, read it here!
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