Hootsuite’s second trend in the report allows employers to take the driver’s seat.
As social justice topics pop up more in everyday conversations, it makes it difficult for some to decide where they should stand in these conversations. It makes consumers more “pessimistic”, according to Hootsuite’s 2020 report.
Only one in five people believe economic and social systems are working for them, and the majority of the mass population does not believe they will be better off in five years. This says a lot about the state of our country. According to the 2019 Edelman Trust Barometer, 75% of people say they trust their employers to do what is right—more than government, media, or business in general. What drives this trust isn’t just operational decisions; it’s the organization’s values, its contributions to society, and its vision for the future.
Employers of reputable brands will have the advantage to gain trust from within. As they gain employee trust, they will be able to gain consumer trust and more. This is important in 2020 based on the use of social media and the opinions that regularly populate media outlets.
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