On September 24, 2020, Navitas Marketing hosted our bi-weekly Thursday Thoughts - A Weekly Live Marketing Discussion with Navitas Marketing. We were joined by Nick Celenza from Effectv and discussed TV advertising options that are available, even for small businesses who typically think this falls out of their price range
If you are over 30 years old, like me, you can probably recall plenty of TV commercials from the 90s and early 2000’s that came on during your favorite program. They were typically regional and national brands because those were the companies that could afford to advertise on TV. Well, those days are long gone!
Today, the world of digital advertising has no bounds. Advertisements can live anywhere across numerous mediums and the days of TV ads being reserved for the ‘big boys’ are long gone!
To help us understand the digital advertising landscape for TV & streaming platforms, we invited Nick Celenza of effectv to Thursday Thoughts and he did not disappoint! Watch the replay as we dive into all of it’s benefits, including demographic targeting, heightened analytics, and of course, affordability.
Tell us what you think!