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December 5, 2019

Posted by: Lauren Labick


Pantone Color of the Year 2020

Have you heard? Pantone Color Institute announced the Color of the Year for 2020 last night, and we're on board! Of course, we're slightly biased, as "Classic Blue" is on brand for Navitas Marketing. Classic Blue is calming, it's serene, and it's deep. It's the opposite vibe of 2019's very vibrant "Living Coral".

Pantone's description for "Classic Blue" is "Instilling calm, confidence, connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."

This deep, blue hue is meant to resemble the sky at dusk, the return of a new day, ensuring peacefulness and serenity. We should expect to see a lot of this color in design this upcoming year including graphic design, interior design, and fashion. What are your thoughts on Pantone's choice for 2020? Let us know in the comments!

Tell us what you think!