Navitas Marketing Logo
February 7, 2019

Posted by: Lauren Labick


Pantone Color of the Year 2019

In case you haven't heard yet, Pantone Color Institute announced the 2019 color of the year back in December, and we're huge fans! Living Coral is a beautifual, vibrant, color that sparks energy within us, yet has a peaceful and calming aura.

A direct quote from Pantone says, "In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression. Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media."

Pantone's color of the year has a lot to do with trends which means we will start seeing more coral used in graphic design, interior design, and fashion, and we're totally on board with it!

Tell us what you think!