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November 2, 2021

Posted by: John Lautenbach

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How to Effectively Use TikTok to Promote Your Business

If you’ve found yourself asking, “Should my business be on TikTok?” — this blog post is for you. Although TikTok started as an app for kids to share videos of themselves lip-syncing, it has now transformed into a powerful advertising platform. TikTok has been able to cultivate a large and engaged audience; according to Influencer Marketing Hub, TikTok now has 1 billion active monthly users, with the average user spending more than 850 minutes on the app each month.

TikTok has tools to help increase the likelihood of content going viral, compared to Instagram or other social media platforms, such as its “For You” page. This allows users to scroll through brand new content that the app recommends for them, while the home feed on Instagram and other social media platforms consists primarily of the accounts that users have already followed and interacted with. This layout makes it much harder for your account to get the same organic visibility that it would on TikTok. Of course, this doesn’t mean that you should churn out any old content. Like every other social media platform, some types of content perform best. With that said, here are three things you can do to promote your business on TikTok effectively.

#1 - Make content that is both entertaining and educational.

Users on TikTok engage most with this type of content, called “edutainment.” Accounts that solely focus on selling a product will be ignored by users and die out quickly. In other words, you don’t want your posts to feel like advertisements. Instead, you want to grab the audience’s attention and show how you can help them. You can do this by copying a popular trend and relating it to your business. Users in the market for your product or service are more likely to follow your business if they see trending content rather than a traditional advertisement.

#2 - Make use of your audience engagement.

The best way to boost your overall engagement is to interact with your audience, such as replying to comments with text or a video. The latter is especially helpful if comments are questions about your business, as users will learn more about your business. On top of this, you now have a brand new video that will get shown to more potential customers.

Another great way to boost your engagement is by being active in the comment sections of other creators. Getting your name out there and engaging with the broader community is very important on TikTok. Creators who don’t engage with their audiences will quickly be left behind for creators who will.

#3 - Make use of trending sounds.

Using the right sound on TikTok can make even the smallest and newest account go viral. The best approach, especially for new accounts, is to use sounds that are currently trending. Here’s how you can find trending sounds for your videos:

  • Open the TikTok app

  • Click the (+) button like you’re going to create a video

  • Click “Add sound” at the top of the screen

  • Visit the “Recommended” section or “Playlist” section, which highlight and update different viral sounds in real-time

  • Choose a sound and make a video!

Are you feeling inspired? For more information on how Navitas can help market your business, contact our experts here!

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