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January 21, 2020

Posted by: Courteney Williams


Hootsuite Top Social Media Trends 2020

Hootsuite shared its top five social media trends for 2020 in late December.

As social marketers look back, Hootsuite’s 2019 report was deemed to be accurate. The biggest takeaway was the explosive use of Stories across platforms. Stories quickly changed the way marketing teams across brand types shared content with their followers, and how those followers shared a brand’s message.

For 2020, Hootsuite’s social trends report examines the progression of a newer social platform, how marketers are using and measuring social, and the new ways of how engagement can increase relationships and overall growth. See the list below for the 2020 topics.

1. Brands strike a balance between public and private engagement

2. Employers take center stage in a divided world

3. The Tik Tok effect

4. Brand and performance collide

5. The social proof gap closes

Tell us what you think!