By now, we all know some of the staggering statistics that reflect how important it can be to create video content as a part of your marketing strategy. Once the content has been developed, it's time to consider a video marketing strategy, that will make sure content gets seen and ensure that the time and budget you invested will be worth it.
While there are many different advertising networks available, Google's platform offers the widest reach. Video campaigns through the Google Ads platform lets you show video ads or stream video content on YouTube and across the Google Display Network. If you are interested in investing in a video marketing campaign through Google Ads, there are five types of ad formats to consider:
In-stream ads - These ads can run on both YouTube (before, during, or after other videos) and across the Google Display Network (websites, games, or apps). They can also run on YouTube videos that have been embedded on other websites. After watching the first 5 seconds of the ad, the viewer has the option to skip the ad.
Video discovery ads - These ads appear on YouTube and reach people in places where they're searching for and discovering content. Content publishers on YouTube support different ad sizes and ad formats for video discovery ads. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.
Outstream ads - These video ads show on partner websites, and are only available on mobile or tablet devices.
Non-skippable in-stream ads - These non-skippable ads are 15 seconds or less and can reach your audience and deliver the entire message.
Bumper ads - These short video ads are designed to reach customers broadly and increase brand awareness by using short, memorable messages. These ads are only 6 seconds (or less) and can't be skipped.
If you plan to invest in video advertising, we recommend asking your video production team about creating these video ads in conjunction with the development of the video content, but it's important to have an understanding of your advertising options.
Please comment and let us know what types of video formats you've had the most success with, or drop us a question!
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