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January 27, 2020

Posted by: Lauren Labick


Facebook Image and Ad Size Cheat Sheet

How often do you upload an image for your Facebook business profile, cover photo, even advertisements, and they end up getting cropped or appearing blurry? This is because your image is likely not within Facebook’s dimension requirements. We’re here to help!  

Facebook Business Page

To get the best bang for buck with your digital marketing efforts, you need to make sure you fill in all the data and design the Facebook images for your business’s Facebook page. A Facebook page which appears to be under construction or out of date will reflect poorly on your brand. The most important detail you need to get right so that you get that first impression you're hoping for is the Facebook cover photo size. Having the right Facebook image size is important because if you mess it up, then the images will look all blurry, distorted, or cropped, and reflect poorly on your brand.


Profile photo: 180 x 180 pixels. Displays at 160 x 160, best results when uploading a square image (360×360, 720×720 or 960×960). The Facebook profile picture frame size is 183×183 pixels. 
Cover photo: 828 x 315 px (851 x 315px for personal profiles)  


Here is a template you can use to create your cover photo that will work for both desktop and mobile users. Click on the images to download full sized versions if you follow the guides. On desktop, the entire image will be visible - both blue and orange areas. On mobile, the orange areas will get cut off so we recommend keeping all crucial images and text within the blue area leaving less important background images in the orange areas.



Facebook Group Cover Photo

The Facebook Group photos can be 820 pixels wide by 462 pixels tall. The visible size on the desktop is 820 by 250 pixels.


Image size: The size for group photos is 820 by 462 pixels (fully visible on mobile)
Desktop news feed display: 820 x 250 px. We recommend keeping all crucial text and images within the blue area of the template below to avoid anything getting cropped on desktop.



Here is some additional information and criteria to keep in mind for adding other types of media to Facebook. 

Facebook Event Image

Image size: 1920 by 1080 pixels
Image Ratio: 16:9

Facebook Video Ad

Video: h.264, square pixels, fixed frame rate (max 30 fps), progressive scan
Format: .mp4 container ideally with leading moov atom, no edit lists
Audio: Stereo AAC, 128kbps+ preferred
File size: Up to 4 GB

Facebook Ads for Apps, Website Clicks, Lead Generations, & Offers

Image size: 1200 x 628 px
Image ratio: 1.9:1

Facebook Page Likes Campaign Image Sizes

Image size: 1200 x 444 px
Image ratio: 1.9:1

Facebook Text Ad Limitations

Maximum allowed characters: 500
Recommended length: 150 characters or less

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