A sweepstakes is when a winner is selected randomly by chance. Nothing is required when entering a sweepstakes – there’s no entry fee (that would be a lottery), no purchase required, you’re not answering a question, sending in a picture, writing an essay, etc. It’s really that simple.
A contest has a level of skill or requirement associated with it. Send us a picture, sing us a song, give us the best joke, provide the best answer. Contests may require a purchase prior to entering, or there may be an entry fee required to participate. While there is a level of effort required to enter a contest, you typically have more control of the final outcome.
Shameless plug: Check out Fans With Benefits. It’s a self-managed sweepstakes application that adds a sweepstakes tab to your company’s Facebook page. With incentivized share tools, entrants will share your sweepstakes with their networks and help exponentially grow our online audience. It provides a back-end data analytics dashboard that provides some great statistical analysis that can be integrated with your marketing strategy
Tell us what you think!