Checklist for Where to Update Your Logo
Congratulations on updating your company’s logo! So… now what?
A new logo or a refreshed logo is a great way to give new life and energy to your brand’s image. Your logo is visible in so many places and you may be feeling overwhelmed with knowing where to start or what to do next. It's important to maintain consistent branding and messaging across all platforms, so let’s break it down into various steps to guide you through the process. Here's a suggested list of places that you will want to update with your new logo:
- Website: Your website is likely the first place that customers or potential clients will go to find out more information about your company. Presenting your latest look on your website will showcase your brand refresh. Update your website's header, footer, and any other relevant sections to feature the new logo. Make sure the logo is properly integrated and optimized for web display. Keep in mind that if you've updated your logo, there may be other design elements, such as fonts, color scheme, or design styles that will need to be updated as well. Often times, a new logo leads to a new website.
- Social Media Profiles: Your social media accounts are another source of information about you for your potential customers or clients. Update your profile pictures and cover images on all social media platforms to showcase the new logo. This includes platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
- Email Signatures: Even though social media is a popular way to communicate, you and your team still send emails every day. You may not think about your email signature very often, as you see it regularly but be sure to update your signature to include the new logo. This ensures that all outgoing communication is consistent with your new branding.
- Google Business Profile: If your business has a physical location (and even if you don’t have one), a Google Business Profile (previously referred to as Google My Business) helps those looking for you, and your type of products or services, find you locally. Make sure to update your Google profile with the new logo. Side note: Having a Google Business Profile is also great for SEO!
- Other Directories and Listings: There are numerous listings on which you may have listed your business including the Better Business Bureau, Postmates, Next Door, Bing, Foursquare and Local.com. Update your logo on any online or printed directories, business listings, or platforms where your brand is listed. At Navitas Marketing, we have platforms that can push out changes to a large network of directories much faster and efficiently, so feel free to reach out if you want to learn more.
- Marketing Collateral: As mentioned above, maintaining consistency with your new look is crucial to a successful launch of your new look. This includes updating anything you use to showcase your business such as your marketing and PR collateral. Replace any printed materials, such as business cards, brochures, flyers, media kits, and banners with the new logo. You may also want to include any trademark registrations and legal documents.
- Digital marketing materials: Digital marketing materials may include your apps, databases or other software, advertising campaigns and internal documents such as presentation templates. Update your creative materials to incorporate the new logo for a consistent look.
- Merchandise, Packaging and Labels: If you sell branded merchandise, update the designs on the products to include the new logo. If you have physical products, update the packaging, labels, and any other product-related materials to feature the new logo.
- Storefronts, Office Spaces, Company Vehicles: If you have a physical location, update any signage, banners, or displays to feature the new logo. Just as important are your company vehicles! Update the branding with the new logo. Also, if you have company uniforms or apparel, you’ll want to order new ones to reflect your new design.
- Partnerships and Collaborations: Inform any partners, collaborators, or affiliates about the logo change so they can update their materials if necessary. Consider Chambers of Commerce and other organizations as well.
Remember that consistency is key when it comes to branding. Updating all these elements will help ensure that your new logo is integrated seamlessly across all touchpoints, helping you maintain a strong and recognizable brand identity.