The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!
Posted By: Leonardo Moura
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Industry News
Microsoft is currently working with OpenAI to integrate the language model ChatGPT into Bing, to improve its search engine capabilities and compete with Google. According to an article by The Inf...
Posted By: Courteney Williams
Located Under: Traditional Media | Trade Show | Tools and Tips | Marketing
After two years of virtual events, tradeshows and conventions are slowly making their way back into in-person spaces. Businesses continue to adapt to the new normal, and many are looking forward to...
Posted By: Lauren Labick
Located Under: Web Design | Tutorials | Tools and Tips
Editing form fields If you have the Gravity Forms plugin, you will need to edit these forms in the backend of your website. In the dashboard, click "Forms" in the left pane...
Posted By: Lauren Labick
Located Under: Web Design | Tutorials | Tools and Tips
Editing form fields If you have the CaptainForm plugin, you will need to edit this form in the backend. In the dashboard, click "CaptainForm" in the left panel. You will then see a li...
Posted By: John Lautenbach
Located Under: Video | Tools and Tips | Social Media | Marketing | Industry News
The social media landscape seems to change almost every day. There are many trends for marketers to keep track of, whether it’s the meteoric rise of TikTok or a viral post on Twitter. To avoi...
Posted By: John Lautenbach
Located Under: Tools and Tips | Social Media | Marketing
If you’ve found yourself asking, “Should my business be on TikTok?” — this blog post is for you. Although TikTok started as an app for kids to share videos of themselves lip...
Posted By: John Lautenbach
Located Under: Tools and Tips | Social Media | Podcasting | Marketing
Are you thinking of starting a podcast but aren’t sure how to attract new listeners? If so, you’ve come to the right place! Here are three tips to quickly and effectively grow your podc...
Posted By: Courteney Williams
Located Under: Tools and Tips
Do you use a web page and wonder why all of a sudden it doesn't work properly? Maybe updates were made to the website but you’re still seeing the older version? This may be a signal that ...
Posted By: Lauren Labick
Located Under: Web Design | Tutorials | Tools and Tips
Thrive Architect is a drag and drop page builder plugin that allows you to easily edit and rearrange content without any hard coding. Without plugins like this, it can be complicated for the averag...
Posted By: Sarah Weitzman
Located Under: Podcasting | Marketing | Thursday Thoughts | Tools and Tips
If you haven’t heard by now, Podcasting is the fastest growing media industry and there are no signs of it slowing down. There are currently one million active podcasts, as compared to only 5...
Posted By: Leonardo Moura
Located Under: Tools and Tips | Search Engine Marketing
A user’s path towards conversion can be tricky to navigate from an advertiser’s perspective. It usually takes 7-13+ different engagements for a user to convert with your business. ...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media
By now, you know that Facebook Groups are a way for people or businesses with common interests to join and collaborate. Groups can range from just a few members to over 11 million members. As indiv...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Great news for Facebook advertisers! Facebook recently announced that they would be removing the 20% text limit on any advertising graphics on the platform. This includes boosting posts or any othe...
Posted By: Leonardo Moura
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | Marketing | Industry News
The world of digital marketing is ever-changing, with big tech companies altering the way they operate their services seemingly every day. As marketers, this can complicate how we keep track of res...
Posted By: Zack James
Located Under: Tools and Tips | Thursday Thoughts | New Technology
On August 20, 2020, Navitas Marketing hosted our bi-weekly Thursday Thoughts - A Weekly Live Marketing Discussion with Navitas Marketing. We were joined by Stephanie Humphrey, AKA Tech Life St...
Posted By: Lauren Labick
Located Under: Web Design | Tutorials | Tools and Tips
Modern Events Calendar is a fully-loaded event plugin that has a ton of capabilities. In this blog post, I will give you general instructions on how to manage your event calendar. If you are new to...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Optimization
Are you responsible for any of the 5.6 billion Google searches conducted daily? There's a very good chance that you are. There's also a pretty good chance that you aren't searching as e...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Marketing | Marketing | Industry News
As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions. ...
Posted By: Kevin Homer
Located Under: Web Design | Tutorials | Tools and Tips | Search Engine Optimization
WordPress was one of the original blogging platforms available to the public, but has evolved today into the most widely-used website content management system. It's an open-source platform tha...
Posted By: Courteney Williams
Located Under: Traditional Media | Trade Show | Tools and Tips | Marketing
As we prepare for trade show season, there are a few things to consider. From a strategic layout to the use of technology, trade shows have evolved tremendously in recent years. Whether you’r...
Posted By: Lauren Labick
Located Under: Tools and Tips | Social Media | Marketing | Graphic Design
How often do you upload an image for your Facebook business profile, cover photo, even advertisements, and they end up getting cropped or appearing blurry? This is because your image is likely not ...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Marketing
The TikTok effect is the third trend in Hootsuite’s report. With the explosion of TikTok in 2019, it’s changing the social media game one day at a time. If one of your target audiences ...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Search Engine Optimization | Marketing
The fourth trend dives into how brand and performance marketing collide! Businesses have used social media to build brands and spread awareness faster than ever before. In recent years, its become ...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Optimization | New Technology | Mobile | Marketing | Industry News
As marketers, we talk about search engine optimization constantly. Search algorithms change daily, and we're all trying to keep up to make sure we're showing up in search results. It's ...
Posted By: Anisha Wilson
Located Under: Tools and Tips | New Technology | Marketing
Invented in 1994, QR Codes were originally designed by Toyota subsidiary Denzo Wave to track vehicles and parts during the manufacturing process. Since then, Quick Response Codes have evolved and a...
Posted By: Kevin Homer
Located Under: Web Design | Tools and Tips | Industry News
Article updated January 2021. Have you been hearing about SSL certificates and wondered what they are? Are you unsure if your company's website needs to add an SSL? Here is the quick overvi...
Posted By: Lauren Labick
Located Under: Web Design | Tutorials | Tools and Tips
If you are looking for an e-commerce WordPress website, chances are, it will be built using WooCommerce. WooCommerce is a hefty e-commerce plugin that's capable of just about anything you can t...
Posted By: Lauren Labick
Located Under: Web Design | Tutorials | Tools and Tips
Have you ever tried to edit the content on your WordPress site, saved your changes, previewed it, and realized you just destroyed the entire page and lost all your styles? If not, then you must be ...
Posted By: Lauren Labick
Located Under: Web Design | Tutorials | Tools and Tips
In case you haven’t heard, Elegant Theme’s newest version of the WordPress page builder theme, Divi, is just about the best theme out there. Fully equipped with a backend page builder a...
Posted By: Melissa Cafaro
Located Under: Tools and Tips | Marketing | Branding
We all know how rapidly the marketing landscape is changing. New technologies lead to new consumer habits, new consumer habits lead to alternative marketing opportunities, and these new marketing o...
Posted By: Claire Brzozowski
Located Under: Tools and Tips | Search Engine Optimization | Marketing
SEO stands for search engine optimization. It's an extremely important service, but can also be one of the most difficult marketing services to discuss and understand. It's a broad term tha...
Posted By: Claire Brzozowski
Located Under: Tools and Tips | Search Engine Marketing | Marketing
For anyone who has tried to gain traction on their online content, they can relate to the aggravation of trying to measure the ROI of content and digital marketing. Since the very beginning of the ...
Posted By: Claire Brzozowski
Located Under: Video | Tools and Tips | Social Media | Mobile | Marketing
If you’re anything like me, you can’t wait for the holiday season. Hot cocoa, Christmas trees… and marketing trends? With the new year right around the corner, it’s time to...
Posted By: Lydia Erickson
Located Under: Tools and Tips | Branding
A brand is a trademark. It puts a company’s mark on products, ideas, and designs. A brand isn’t something clients can hold in their hands, but it will unquestionably be an image they ho...
Posted By: Kevin Homer
Located Under: Tools and Tips
Are you one of the 1 billion users of Gmail? Chances are, you probably do have a Gmail address. It's extremely likely that you have shared your email address with others. Did you know that, in ...
Posted By: Lydia Erickson
Located Under: Web Design | Tools and Tips
The digital age marks an undeniable shift towards online marketing. Statistics show that 81% of consumers visit a website before visiting a business in person, which means an online presence is a n...
Posted By: Brendan McNulty
Located Under: Video | Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Mobile | Marketing | Industry News | Graphic Design
The business landscape has become increasingly competitive, and taking advantage of new marketing strategies while incorporating existing efforts will prove to help your business. One of the most c...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
I was recently honored to sit on an expert panel at the Latino Small Business Road Show, hosted by the Greater Philadelphia Hispanic Chamber of Commerce and Montgomery County Commerc...
Posted By: Lydia Erickson
Located Under: Tools and Tips | Social Media | New Technology | Mobile | Marketing | Branding
Social media continues to be one of the fastest growing ways to market your business, increase your customer base, and reach company goals and objectives. The value in knowing how to use social med...
Posted By: Melissa Cafaro
Located Under: Tools and Tips | Sales | Marketing
You’ve tried doing your own marketing or worked with a high school senior to get your social media updated, but you still haven’t seen sales increase. You haven’ t seen the positi...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Marketing
Think about your own internet habits. You probably have the usual websites and blogs that you check daily, or at least fairly often. You have certain people/companies in your Twitter and Face...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Mobile | Marketing | Industry News
As mobile search continues to grow, there’s one aspect of it that seems to grow even faster. In 2016, it was estimated that 20 to 25% of all mobile searches are voice searches, and that...
Posted By: Lauren Labick
Located Under: Web Design | Tools and Tips | New Technology | Industry News
Digital typography is about to be revolutionized thanks to a brilliant, unlikely collaboration between Apple, Google, Microsoft, and Adobe, who we all know are typically competitors in the tech-wor...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | Mobile | Marketing
It can be mind-boggling how many places online the basic information of your business, such as name of business, address, and phone number, is listed. Online directories, search engines, even custo...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
Having a social media presence for your business or organization is extremely important. It helps deliver an intended message to a large audience (there 2,300,000,000 active global social media use...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Everyone was up in arms after Instagram updated their logo to its colorful new design. The backlash was instantaneous and harsh, but so far, there hasn’t been as much of a response to their b...
Posted By: Kevin Homer
Located Under: Web Design | Tools and Tips
You've heard it before, and you'll hear it again. A company's online marketing presence is so critical in determining its success (or demise). It's a competitive world up there, fir...
Posted By: Pamela Lang
Located Under: Tools and Tips | Social Media | Nonprofit
New Facebook Website Resource for Nonprofits With social media’s emergence as a powerhouse of exposure for the worthy causes of nonprofit organizations, Facebook is taking the ...
Posted By: Brad
Located Under: Tools and Tips | Marketing
If you don’t know what experiential marketing is, I think you’ll find it interesting. Experiential marketing, simply put, creates anexperience for the marketing campaign's audi...
Posted By: Lindsay
Located Under: Tools and Tips | Marketing
As every advertiser should know, the amount of advertising possibilities are endless. Distinguising where, when, and how to advertise can be tiresome. Luckily for us numerous tools have become avai...
Posted By: Kevin Homer
Located Under: Marketing | Tools and Tips
This article was written by Samuel Scott, a digital marketing and communications consultant. The original article was posted by Moz, one of the SEO research and analytics tools we use to optimize o...
Posted By: Kevin Homer
Located Under: Sales | Tools and Tips
For many businesses, a sales pitch of some sort is needed to generate new business. We work with a lot of companies who do the "dog and pony show". We help our clients design a branded pr...
Posted By: Kevin Homer
Located Under: Tools and Tips
Online ad targting is a practice that Internet giants such as Google and Yahoo has been doing for years. For the most part, your information is kept anonymous, but they know your browsing habits an...
Montgomery County Chamber of Commerce Annual Trade and Career Expo
Thursday Thoughts: A Live Discussion About Differentiating Your Business
Thursday Thoughts: A Live Discussion About TV/Digital Advertising
Thursday Thoughts: A Live Discussion About Small Business Video
Online Marketing Series - Part 1: Maximizing the Value of Your Website
Navitas Marketing to Host Online Marketing Event with Google
Kevin Homer Elected Vice President for Montgomery County Chamber of Commerce's Board of Governors
Navitas Marketing Named a Leading Global Creative & Design Agency
Navitas Marketing Adds Business Development Strategist To Its Team
Navitas Marketing Recognized as Top Marketing Consultant in Philadelphia
Navitas Marketing Named One of The 50 Fastest-Growing Digital Ad Agencies in Philadelphia
Navitas Marketing Selected as a Google Partners Game Night Winner!
Kevin Homer Nominated as 2014 Entrepreneur of Montgomery County