The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!
Posted By: John Lautenbach
Located Under: Video | Tools and Tips | Social Media | Marketing | Industry News
The social media landscape seems to change almost every day. There are many trends for marketers to keep track of, whether it’s the meteoric rise of TikTok or a viral post on Twitter. To avoi...
Posted By: John Lautenbach
Located Under: Tools and Tips | Social Media | Marketing
If you’ve found yourself asking, “Should my business be on TikTok?” — this blog post is for you. Although TikTok started as an app for kids to share videos of themselves lip...
Posted By: John Lautenbach
Located Under: Tools and Tips | Social Media | Podcasting | Marketing
Are you thinking of starting a podcast but aren’t sure how to attract new listeners? If so, you’ve come to the right place! Here are three tips to quickly and effectively grow your podc...
Posted By: Zack James
Located Under: Social Media | Thursday Thoughts | Video
On April 8, 2021, Chris Nelson appeared on Thursday Thoughts to give insight on how to successfully sell and promote a product through social media content creation. Chris is a realtor for GenStone...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media
By now, you know that Facebook Groups are a way for people or businesses with common interests to join and collaborate. Groups can range from just a few members to over 11 million members. As indiv...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Great news for Facebook advertisers! Facebook recently announced that they would be removing the 20% text limit on any advertising graphics on the platform. This includes boosting posts or any othe...
Posted By: Fernando Martinez
Located Under: Video | Social Media | New Technology | Marketing | Graphic Design | Branding
In 2020, the importance of building your brand will earn more importance than any other strategy out there to grow your business. Currently, the number of companies entering different niches and in...
Posted By: Lauren Labick
Located Under: Tools and Tips | Social Media | Marketing | Graphic Design
How often do you upload an image for your Facebook business profile, cover photo, even advertisements, and they end up getting cropped or appearing blurry? This is because your image is likely not ...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Hootsuite shared its top five social media trends for 2020 in late December. As social marketers look back, Hootsuite’s 2019 report was deemed to be accurate. The biggest takeaway was the...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
With the new year comes new social media trends! Hootsuite put out their annual report for the upcoming year and here is the first trend. Brands will strike a balance between private and public cha...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Hootsuite’s second trend in the report allows employers to take the driver’s seat. As social justice topics pop up more in everyday conversations, it makes it difficult for some to ...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Marketing
The TikTok effect is the third trend in Hootsuite’s report. With the explosion of TikTok in 2019, it’s changing the social media game one day at a time. If one of your target audiences ...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Search Engine Optimization | Marketing
The fourth trend dives into how brand and performance marketing collide! Businesses have used social media to build brands and spread awareness faster than ever before. In recent years, its become ...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Marketers today have an array of tools that meet the demands of social media usage. However, some marketers may not have heightened skills to match the increased demands. Approximately 70 percent o...
Posted By: Claire Brzozowski
Located Under: Video | Tools and Tips | Social Media | Mobile | Marketing
If you’re anything like me, you can’t wait for the holiday season. Hot cocoa, Christmas trees… and marketing trends? With the new year right around the corner, it’s time to...
Posted By: Kevin Homer
Located Under: Social Media | New Technology | Mobile | Industry News
AOL Instant Messenger (AIM) revolutionized the way we communicated on the Internet. After 20 years, AOL's instant messaging service will be shut down on December 15, 2017. Â For many, AI...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
I was recently honored to sit on an expert panel at the Latino Small Business Road Show, hosted by the Greater Philadelphia Hispanic Chamber of Commerce and Montgomery County Commerc...
Posted By: Lydia Erickson
Located Under: Tools and Tips | Social Media | New Technology | Mobile | Marketing | Branding
Social media continues to be one of the fastest growing ways to market your business, increase your customer base, and reach company goals and objectives. The value in knowing how to use social med...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
Having a social media presence for your business or organization is extremely important. It helps deliver an intended message to a large audience (there 2,300,000,000 active global social media use...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Everyone was up in arms after Instagram updated their logo to its colorful new design. The backlash was instantaneous and harsh, but so far, there hasn’t been as much of a response to their b...
Posted By: Brendan McNulty
Located Under: Social Media | Marketing
Recently, you may have noticed more people wandering around outside. Friends, co-workers, family members, and complete strangers going for long walks, and of course, taking their phones with ...
Posted By: Pamela Lang
Located Under: Tools and Tips | Social Media | Nonprofit
New Facebook Website Resource for Nonprofits With social media’s emergence as a powerhouse of exposure for the worthy causes of nonprofit organizations, Facebook is taking the ...
Posted By: Brad
Located Under: Social Media | Mobile | Marketing
Snapchat: A ten-second disappearing photo and video app. Selfie-driven. Text enabled. Connects friends. Popularized by millennials. A lucrative marketing opportunity. …a lucra...
Posted By: Lindsay
Located Under: Social Media
Social media has become “the next big thing” in marketing for businesses. Social media marketing helps increase brand recognition, traffic to your website, brand loyalty, and search eng...
Posted By: Brian
Located Under: Marketing | Social Media | Video
Audiences are well aware that on a social platform, Facebook has the edge over Google. Now Facebook is launching their own embedded videos and display ad network for apps,...
Posted By: Brian
Located Under: Social Media | Marketing
March Madness means a flurry of NCAA brackets. Media and publication companies (especially related to sports like ESPN and Grantland) make a huge splash marketing bracket sign ups in this gamificat...
Posted By: Kevin Homer
Located Under: Marketing | Social Media
Facebook is just as popular as ever. Yes, we’ve all heard the statistics about how use of Facebook is decreasing, but when you think about the hundreds of millions of users that are on Facebo...
Posted By: Kevin Homer
Located Under: Social Media
Facebook has begun rolling out a streamlined look for Pages on desktops that will make it easier for people to find the information they want and help Page admins find the tools they use most. In a...
Posted By: Kevin Homer
Located Under: Social Media | Marketing
This post was updated November 18, 2019 Many years ago, we developed a self-managed Facebook sweepstakes application called Fans With Benefits. In talking with Fans With Benefits customers, use...
Montgomery County Chamber of Commerce Annual Trade and Career Expo
Thursday Thoughts: A Live Discussion About Differentiating Your Business
Thursday Thoughts: A Live Discussion About TV/Digital Advertising
Thursday Thoughts: A Live Discussion About Small Business Video
Online Marketing Series - Part 1: Maximizing the Value of Your Website
Navitas Marketing to Host Online Marketing Event with Google
Kevin Homer Elected Vice President for Montgomery County Chamber of Commerce's Board of Governors
Navitas Marketing Named a Leading Global Creative & Design Agency
Navitas Marketing Adds Business Development Strategist To Its Team
Navitas Marketing Recognized as Top Marketing Consultant in Philadelphia
Navitas Marketing Named One of The 50 Fastest-Growing Digital Ad Agencies in Philadelphia
Navitas Marketing Selected as a Google Partners Game Night Winner!
Kevin Homer Nominated as 2014 Entrepreneur of Montgomery County