Helping You Keep Up With Marketing and
Digital Media Industry Trends

The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!

Category: Search Engine Marketing

May 8, 2019

Five Video Ad Formats for Google Ads Video Campaigns

Posted By: Kevin Homer

Located Under: Video | Search Engine Marketing | Mobile | Marketing | Branding

By now, we all know some of the staggering statistics that reflect how important it can be to create video content as a part of your marketing strategy. Once the content has been developed, it'...

November 29, 2017

What's the Deal with Google Attribution?

Posted By: Claire Brzozowski

Located Under: Tools and Tips | Search Engine Marketing | Marketing

For anyone who has tried to gain traction on their online content, they can relate to the aggravation of trying to measure the ROI of content and digital marketing. Since the very beginning of the ...

October 25, 2017

Online Marketing for the Healthcare Industry

Posted By: Claire Brzozowski

Located Under: Search Engine Marketing | Marketing | Search Engine Optimization | Video

It’s not a secret that consumer behavior is changing throughout all sectors. Now more than ever, it is imperative for industries to stay on top of marketing trends, and with healthcare being ...

July 21, 2017

Does Adding Video in Marketing Make a Difference?

The business landscape has become increasingly competitive, and taking advantage of new marketing strategies while incorporating existing efforts will prove to help your business. One of the most c...

January 16, 2017

Alexa: How Can I Better Optimize My Digital Campaign for Voice Search?

As mobile search continues to grow, there’s one aspect of it that seems to grow even faster.  In 2016, it was estimated that 20 to 25% of all mobile searches are voice searches, and that...


Category: Search Engine Marketing