The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!
Posted By: Courteney Williams
Located Under: Traditional Media | Trade Show | Tools and Tips | Marketing
After two years of virtual events, tradeshows and conventions are slowly making their way back into in-person spaces. Businesses continue to adapt to the new normal, and many are looking forward to...
Posted By: John Lautenbach
Located Under: Video | Tools and Tips | Social Media | Marketing | Industry News
The social media landscape seems to change almost every day. There are many trends for marketers to keep track of, whether it’s the meteoric rise of TikTok or a viral post on Twitter. To avoi...
Posted By: John Lautenbach
Located Under: Tools and Tips | Social Media | Marketing
If you’ve found yourself asking, “Should my business be on TikTok?” — this blog post is for you. Although TikTok started as an app for kids to share videos of themselves lip...
Posted By: John Lautenbach
Located Under: Tools and Tips | Social Media | Podcasting | Marketing
Are you thinking of starting a podcast but aren’t sure how to attract new listeners? If so, you’ve come to the right place! Here are three tips to quickly and effectively grow your podc...
Posted By: Courteney Williams
Located Under: Web Design | Search Engine Optimization | Marketing
Over 50 million people in the United States have a disability, yet 98% of websites are not ADA compliant. The Americans with Disabilities Act has protected individuals with disabilities to ensu...
Posted By: Leonardo Moura
Located Under: Marketing | Industry News | Google Ads
Google recently shared some updates on their Google Advertising Policy regarding what we will & will not be able to use in personalized advertising moving forward. Advertisers promoting pro...
Posted By: Sarah Weitzman
Located Under: Podcasting | Marketing | Thursday Thoughts | Tools and Tips
If you haven’t heard by now, Podcasting is the fastest growing media industry and there are no signs of it slowing down. There are currently one million active podcasts, as compared to only 5...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Great news for Facebook advertisers! Facebook recently announced that they would be removing the 20% text limit on any advertising graphics on the platform. This includes boosting posts or any othe...
Posted By: Leonardo Moura
Located Under: Search Engine Optimization | Search Engine Marketing | New Technology | Marketing | Industry News
With the end of Google’s browser cookie support, many marketers have been wondering how this will impact their measurement and attribution capabilities. Google Analytics, for example, uses fi...
Posted By: Leonardo Moura
Located Under: Search Engine Marketing | Marketing
Google AdSense offers a way for publishers to earn money from their online content. AdSense works by matching ads, which are created and paid for by advertisers who want to promote their products, ...
Posted By: Leonardo Moura
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | Marketing | Industry News
The world of digital marketing is ever-changing, with big tech companies altering the way they operate their services seemingly every day. As marketers, this can complicate how we keep track of res...
Posted By: Leonardo Moura
Located Under: Search Engine Optimization | Marketing
The most reliable strategy in SEO, inbound links are hyperlinks that direct the user back to your site from another website. Having a variety of high-quality backlinks improves your overall search ...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Marketing | Marketing | Industry News
As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions. ...
Posted By: Fernando Martinez
Located Under: Video | Social Media | New Technology | Marketing | Graphic Design | Branding
In 2020, the importance of building your brand will earn more importance than any other strategy out there to grow your business. Currently, the number of companies entering different niches and in...
Posted By: Courteney Williams
Located Under: Traditional Media | Trade Show | Tools and Tips | Marketing
As we prepare for trade show season, there are a few things to consider. From a strategic layout to the use of technology, trade shows have evolved tremendously in recent years. Whether you’r...
Posted By: Lauren Labick
Located Under: Tools and Tips | Social Media | Marketing | Graphic Design
How often do you upload an image for your Facebook business profile, cover photo, even advertisements, and they end up getting cropped or appearing blurry? This is because your image is likely not ...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Hootsuite shared its top five social media trends for 2020 in late December. As social marketers look back, Hootsuite’s 2019 report was deemed to be accurate. The biggest takeaway was the...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
With the new year comes new social media trends! Hootsuite put out their annual report for the upcoming year and here is the first trend. Brands will strike a balance between private and public cha...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Hootsuite’s second trend in the report allows employers to take the driver’s seat. As social justice topics pop up more in everyday conversations, it makes it difficult for some to ...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Marketing
The TikTok effect is the third trend in Hootsuite’s report. With the explosion of TikTok in 2019, it’s changing the social media game one day at a time. If one of your target audiences ...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Search Engine Optimization | Marketing
The fourth trend dives into how brand and performance marketing collide! Businesses have used social media to build brands and spread awareness faster than ever before. In recent years, its become ...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Marketers today have an array of tools that meet the demands of social media usage. However, some marketers may not have heightened skills to match the increased demands. Approximately 70 percent o...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Optimization | New Technology | Mobile | Marketing | Industry News
As marketers, we talk about search engine optimization constantly. Search algorithms change daily, and we're all trying to keep up to make sure we're showing up in search results. It's ...
Posted By: Anisha Wilson
Located Under: Tools and Tips | New Technology | Marketing
Invented in 1994, QR Codes were originally designed by Toyota subsidiary Denzo Wave to track vehicles and parts during the manufacturing process. Since then, Quick Response Codes have evolved and a...
Posted By: Kevin Homer
Located Under: Video | Search Engine Marketing | Mobile | Marketing | Branding
By now, we all know some of the staggering statistics that reflect how important it can be to create video content as a part of your marketing strategy. Once the content has been developed, it'...
Posted By: Melissa Cafaro
Located Under: Tools and Tips | Marketing | Branding
We all know how rapidly the marketing landscape is changing. New technologies lead to new consumer habits, new consumer habits lead to alternative marketing opportunities, and these new marketing o...
Posted By: Claire Brzozowski
Located Under: Tools and Tips | Search Engine Optimization | Marketing
SEO stands for search engine optimization. It's an extremely important service, but can also be one of the most difficult marketing services to discuss and understand. It's a broad term tha...
Posted By: Claire Brzozowski
Located Under: Tools and Tips | Search Engine Marketing | Marketing
For anyone who has tried to gain traction on their online content, they can relate to the aggravation of trying to measure the ROI of content and digital marketing. Since the very beginning of the ...
Posted By: Melissa Cafaro
Located Under: Marketing | Graphic Design | Branding
It's not as easy as it looks... A logo is a crucial part of any branding strategy. A Logo can keep the conusmer engaged and aware of a feeling not just a product. You'll noti...
Posted By: Claire Brzozowski
Located Under: Video | Tools and Tips | Social Media | Mobile | Marketing
If you’re anything like me, you can’t wait for the holiday season. Hot cocoa, Christmas trees… and marketing trends? With the new year right around the corner, it’s time to...
Posted By: Claire Brzozowski
Located Under: Search Engine Marketing | Marketing | Search Engine Optimization | Video
It’s not a secret that consumer behavior is changing throughout all sectors. Now more than ever, it is imperative for industries to stay on top of marketing trends, and with healthcare being ...
Posted By: Lydia Erickson
Located Under: Marketing
It’s no secret that marketing in the United States is increasingly becoming focused on millennial consumers. Millennials have a growing amount of buying power and are influential both online ...
Posted By: Brendan McNulty
Located Under: Video | Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Mobile | Marketing | Industry News | Graphic Design
The business landscape has become increasingly competitive, and taking advantage of new marketing strategies while incorporating existing efforts will prove to help your business. One of the most c...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
I was recently honored to sit on an expert panel at the Latino Small Business Road Show, hosted by the Greater Philadelphia Hispanic Chamber of Commerce and Montgomery County Commerc...
Posted By: Lydia Erickson
Located Under: Tools and Tips | Social Media | New Technology | Mobile | Marketing | Branding
Social media continues to be one of the fastest growing ways to market your business, increase your customer base, and reach company goals and objectives. The value in knowing how to use social med...
Posted By: Melissa Cafaro
Located Under: Tools and Tips | Sales | Marketing
You’ve tried doing your own marketing or worked with a high school senior to get your social media updated, but you still haven’t seen sales increase. You haven’ t seen the positi...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Marketing
Think about your own internet habits. You probably have the usual websites and blogs that you check daily, or at least fairly often. You have certain people/companies in your Twitter and Face...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Mobile | Marketing | Industry News
As mobile search continues to grow, there’s one aspect of it that seems to grow even faster. In 2016, it was estimated that 20 to 25% of all mobile searches are voice searches, and that...
Posted By: Kevin Homer
Located Under: Search Engine Optimization | Search Engine Marketing | Marketing
The ideal online marketing campaign includes both search engine optimization and paid search. However, it's not uncommon for a brand to focus solely on organic search (SEO). SEO is extremely im...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | Mobile | Marketing
It can be mind-boggling how many places online the basic information of your business, such as name of business, address, and phone number, is listed. Online directories, search engines, even custo...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
Having a social media presence for your business or organization is extremely important. It helps deliver an intended message to a large audience (there 2,300,000,000 active global social media use...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Everyone was up in arms after Instagram updated their logo to its colorful new design. The backlash was instantaneous and harsh, but so far, there hasn’t been as much of a response to their b...
Posted By: Brendan McNulty
Located Under: Social Media | Marketing
Recently, you may have noticed more people wandering around outside. Friends, co-workers, family members, and complete strangers going for long walks, and of course, taking their phones with ...
Posted By: Kevin Homer
Located Under: Marketing | Industry News
The healthcare industry is always changing. Studies are conducted to find ways to cure diseases. New medications are on the marketing, contraindications are learned, and healing techniques are disc...
Posted By: Lauren Labick
Located Under: Marketing | Graphic Design | Branding
Whether it is an entirely new brand for your company or just a logo adjustment, research and planning is key. This allows you and the designer to establish the strategy, map out a plan, and create ...
Posted By: Kevin Homer
Located Under: Traditional Media | Mobile | Marketing
Companies who are engaged in successful marketing campaigns are focused on cross-channel communication. Their strategy includes multiple channels with cohesive messages and branding, and ideally, o...
Posted By: Laura Szymanski
Located Under: Marketing | Industry News
GONE GOOGLE GONE…? Google Changing Its Corporate Name That’s right: you heard it correctly. Google Inc. has announced that it will be changing its corporate name to ...
Posted By: Brad
Located Under: Search Engine Marketing | Sales | Marketing
If your business isn’t conducting business online, then the answer is probably, “not fast enough". With overall industry firms growing at a rate of 1 percent, ...
Posted By: Brad
Located Under: Web Design | Sales | Marketing
Jet.com is the most recent website that is trying to knock Amazon off its high horse. Launched yesterday, Jet.com is a combination between Costco and Amazon. Users of Jet.com pay a yearly fee...
Posted By: Brad
Located Under: Tools and Tips | Marketing
If you don’t know what experiential marketing is, I think you’ll find it interesting. Experiential marketing, simply put, creates anexperience for the marketing campaign's audi...
Posted By: Lindsay
Located Under: Tools and Tips | Marketing
As every advertiser should know, the amount of advertising possibilities are endless. Distinguising where, when, and how to advertise can be tiresome. Luckily for us numerous tools have become avai...
Posted By: Brad
Located Under: Social Media | Mobile | Marketing
Snapchat: A ten-second disappearing photo and video app. Selfie-driven. Text enabled. Connects friends. Popularized by millennials. A lucrative marketing opportunity. …a lucra...
Posted By: Kevin Homer
Located Under: Search Engine Marketing | Marketing
This blog post is not going to talk about the importance of online marketing, the use of websites to manage your business, or the many online marketing trends and statistics you've been hearing...
Posted By: Brad
Located Under: Search Engine Marketing | Marketing
Call me a late bloomer, but I’m new to the whole Google AdWords craze that’s engulfed businesses and driven leads for well over a decade. Have you ever wondered why you ...
Today’s entertainment is saturated with super heroes. You can find new movie releases from Marvel (The Avengers) or DC Comics (Batman vs Superman) as well as current TV shows l...
Posted By: Brian
Located Under: Marketing | Social Media | Video
Audiences are well aware that on a social platform, Facebook has the edge over Google. Now Facebook is launching their own embedded videos and display ad network for apps,...
Posted By: Brian
Located Under: Social Media | Marketing
March Madness means a flurry of NCAA brackets. Media and publication companies (especially related to sports like ESPN and Grantland) make a huge splash marketing bracket sign ups in this gamificat...
Posted By: Brian
Located Under: Marketing | Mobile | Web Design
The future is faster. Technology and devices are empowering customers while also expediting content for businesses and their websites whether it is for e-commerce or bran...
Posted By: Brian
Located Under: Marketing | Search Engine Optimization | Search Engine Marketing
Today’s information seems infinite when encountering Google for facts and sources in listings. A recently published paper by Google titled “Knowledge-Based Trust: Estimat...
Posted By: Kevin Homer
Located Under: Marketing | Tools and Tips
This article was written by Samuel Scott, a digital marketing and communications consultant. The original article was posted by Moz, one of the SEO research and analytics tools we use to optimize o...
Posted By: Kevin Homer
Located Under: Marketing | Social Media
Facebook is just as popular as ever. Yes, we’ve all heard the statistics about how use of Facebook is decreasing, but when you think about the hundreds of millions of users that are on Facebo...
Posted By: Kevin Homer
Located Under: Social Media | Marketing
This post was updated November 18, 2019 Many years ago, we developed a self-managed Facebook sweepstakes application called Fans With Benefits. In talking with Fans With Benefits customers, use...
Posted By: Kevin Homer
Located Under: Marketing
A couple years ago I was asked to give a presentation to a group of students at Drexel University about B2B marketing, but was given little direction as far as what exactly to discuss. So I brought...
Posted By: Kevin Homer
Located Under: Marketing
It’s no secret that the world around us is always changing, and therefore, it’s important that our businesses are always changing, too. Here are 12 tips to keep in mind this year to hel...
Montgomery County Chamber of Commerce Annual Trade and Career Expo
Thursday Thoughts: A Live Discussion About Differentiating Your Business
Thursday Thoughts: A Live Discussion About TV/Digital Advertising
Thursday Thoughts: A Live Discussion About Small Business Video
Online Marketing Series - Part 1: Maximizing the Value of Your Website
Navitas Marketing to Host Online Marketing Event with Google
Kevin Homer Elected Vice President for Montgomery County Chamber of Commerce's Board of Governors
Navitas Marketing Named a Leading Global Creative & Design Agency
Navitas Marketing Adds Business Development Strategist To Its Team
Navitas Marketing Recognized as Top Marketing Consultant in Philadelphia
Navitas Marketing Named One of The 50 Fastest-Growing Digital Ad Agencies in Philadelphia
Navitas Marketing Selected as a Google Partners Game Night Winner!
Kevin Homer Nominated as 2014 Entrepreneur of Montgomery County