The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!
Posted By: Leonardo Moura
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Industry News
Microsoft is currently working with OpenAI to integrate the language model ChatGPT into Bing, to improve its search engine capabilities and compete with Google. According to an article by The Inf...
Posted By: John Lautenbach
Located Under: Video | Tools and Tips | Social Media | Marketing | Industry News
The social media landscape seems to change almost every day. There are many trends for marketers to keep track of, whether it’s the meteoric rise of TikTok or a viral post on Twitter. To avoi...
Posted By: Leonardo Moura
Located Under: Marketing | Industry News | Google Ads
Google recently shared some updates on their Google Advertising Policy regarding what we will & will not be able to use in personalized advertising moving forward. Advertisers promoting pro...
Posted By: Courteney Williams
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Great news for Facebook advertisers! Facebook recently announced that they would be removing the 20% text limit on any advertising graphics on the platform. This includes boosting posts or any othe...
Posted By: Leonardo Moura
Located Under: Search Engine Optimization | Search Engine Marketing | New Technology | Marketing | Industry News
With the end of Google’s browser cookie support, many marketers have been wondering how this will impact their measurement and attribution capabilities. Google Analytics, for example, uses fi...
Posted By: Leonardo Moura
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | Marketing | Industry News
The world of digital marketing is ever-changing, with big tech companies altering the way they operate their services seemingly every day. As marketers, this can complicate how we keep track of res...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Marketing | Marketing | Industry News
As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions. ...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Hootsuite shared its top five social media trends for 2020 in late December. As social marketers look back, Hootsuite’s 2019 report was deemed to be accurate. The biggest takeaway was the...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
With the new year comes new social media trends! Hootsuite put out their annual report for the upcoming year and here is the first trend. Brands will strike a balance between private and public cha...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Hootsuite’s second trend in the report allows employers to take the driver’s seat. As social justice topics pop up more in everyday conversations, it makes it difficult for some to ...
Posted By: Courteney Williams
Located Under: Social Media | Marketing | Industry News
Marketers today have an array of tools that meet the demands of social media usage. However, some marketers may not have heightened skills to match the increased demands. Approximately 70 percent o...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Optimization | New Technology | Mobile | Marketing | Industry News
As marketers, we talk about search engine optimization constantly. Search algorithms change daily, and we're all trying to keep up to make sure we're showing up in search results. It's ...
Posted By: Lauren Labick
Located Under: Industry News
Have you heard? Pantone Color Institute announced the Color of the Year for 2020 last night, and we're on board! Of course, we're slightly biased, as "Classic Blue" is on brand fo...
Posted By: Lauren Labick
Located Under: Branding | Graphic Design | Industry News
In case you haven't heard yet, Pantone Color Institute announced the 2019 color of the year back in December, and we're huge fans! Living Coral is a beautifual, vibrant, color that sparks e...
Posted By: Kevin Homer
Located Under: Web Design | Tools and Tips | Industry News
Article updated January 2021. Have you been hearing about SSL certificates and wondered what they are? Are you unsure if your company's website needs to add an SSL? Here is the quick overvi...
Posted By: Lauren Labick
Located Under: Industry News | Graphic Design
We here at Navitas have been eagerly awaiting the annoucement of the 2018 Pantone Color of the Year, as we are every year at this time! Today was the big day, in case you haven't heard the news...
Posted By: Kevin Homer
Located Under: Social Media | New Technology | Mobile | Industry News
AOL Instant Messenger (AIM) revolutionized the way we communicated on the Internet. After 20 years, AOL's instant messaging service will be shut down on December 15, 2017. Â For many, AI...
Posted By: Brendan McNulty
Located Under: Video | Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Mobile | Marketing | Industry News | Graphic Design
The business landscape has become increasingly competitive, and taking advantage of new marketing strategies while incorporating existing efforts will prove to help your business. One of the most c...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Search Engine Optimization | Search Engine Marketing | New Technology | Mobile | Marketing | Industry News
As mobile search continues to grow, there’s one aspect of it that seems to grow even faster. In 2016, it was estimated that 20 to 25% of all mobile searches are voice searches, and that...
Posted By: Lauren Labick
Located Under: Web Design | Tools and Tips | New Technology | Industry News
Digital typography is about to be revolutionized thanks to a brilliant, unlikely collaboration between Apple, Google, Microsoft, and Adobe, who we all know are typically competitors in the tech-wor...
Posted By: Brendan McNulty
Located Under: Tools and Tips | Social Media | Marketing | Industry News
Everyone was up in arms after Instagram updated their logo to its colorful new design. The backlash was instantaneous and harsh, but so far, there hasn’t been as much of a response to their b...
Posted By: Kevin Homer
Located Under: Marketing | Industry News
The healthcare industry is always changing. Studies are conducted to find ways to cure diseases. New medications are on the marketing, contraindications are learned, and healing techniques are disc...
Posted By: Laura Szymanski
Located Under: Marketing | Industry News
GONE GOOGLE GONE…? Google Changing Its Corporate Name That’s right: you heard it correctly. Google Inc. has announced that it will be changing its corporate name to ...
Montgomery County Chamber of Commerce Annual Trade and Career Expo
Thursday Thoughts: A Live Discussion About Differentiating Your Business
Thursday Thoughts: A Live Discussion About TV/Digital Advertising
Thursday Thoughts: A Live Discussion About Small Business Video
Online Marketing Series - Part 1: Maximizing the Value of Your Website
Navitas Marketing to Host Online Marketing Event with Google
Kevin Homer Elected Vice President for Montgomery County Chamber of Commerce's Board of Governors
Navitas Marketing Named a Leading Global Creative & Design Agency
Navitas Marketing Adds Business Development Strategist To Its Team
Navitas Marketing Recognized as Top Marketing Consultant in Philadelphia
Navitas Marketing Named One of The 50 Fastest-Growing Digital Ad Agencies in Philadelphia
Navitas Marketing Selected as a Google Partners Game Night Winner!
Kevin Homer Nominated as 2014 Entrepreneur of Montgomery County