Helping You Keep Up With Marketing and
Digital Media Industry Trends

The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!

Category: Branding

May 8, 2019

Five Video Ad Formats for Google Ads Video Campaigns

Posted By: Kevin Homer

Located Under: Video | Search Engine Marketing | Mobile | Marketing | Branding

By now, we all know some of the staggering statistics that reflect how important it can be to create video content as a part of your marketing strategy. Once the content has been developed, it'...

February 7, 2019

Pantone Color of the Year 2019

Posted By: Lauren Carhart

Located Under: Branding | Graphic Design | Industry News

In case you haven't heard yet, Pantone Color Institute announced the 2019 color of the year back in December, and we're huge fans! Living Coral is a beautifual, vibrant, color that sparks e...

December 7, 2017

6 Tips for Marketing Your Business in 2018

Posted By: Melissa Cafaro

Located Under: Tools and Tips | Marketing | Branding

We all know how rapidly the marketing landscape is changing. New technologies lead to new consumer habits, new consumer habits lead to alternative marketing opportunities, and these new marketing o...

November 27, 2017

Can You Guess the Logo to the Brand?

Posted By: Melissa Cafaro

Located Under: Marketing | Graphic Design | Branding

Can you Guess the Logo to the Brand?  It's not as easy as it looks...     A logo is a crucial part of any branding strategy. A Logo can keep the conusmer engaged ...

September 6, 2017

The Importance of a Brand

Posted By: Lydia Erickson

Located Under: Tools and Tips | Branding

A brand is a trademark. It puts a company’s mark on products, ideas, and designs. A brand isn’t something clients can hold in their hands, but it will unquestionably be an image they ho...


Category: Branding