The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!
Posted By: Kevin Homer
Located Under: Social Media
If you haven't noticed, when you look at a Facebook Business page, you see statistics for the number of "Likes" and the number of "Followers". The numbers are typically fairly ...
Posted By: Kevin Homer
Located Under: Web Design | Search Engine Optimization | Search Engine Marketing | Marketing
Congratulations on launching your new website! You've just invested weeks if not months, of blood, sweat, and tears (hopefully not too many tears) to make sure this new website is an improvement o...
Posted By: Kevin Homer
Located Under: Branding
As a branding agency, we often hear the terms "logo" and "logo design" used interchangeably with terms like "branding" and "brand development". So, what's t...
Posted By: Kevin Homer
Located Under: Web Design | Tools and Tips
The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against people with disabilities in all areas of public life, including employment, education, transportat...
Posted By: Kevin Homer
Located Under: Web Design | Tools and Tips | Search Engine Optimization
We all know the importance of adding images to your website. They support your content, they help people visualize your content, they make your content more appealing, etc. But when adding images to a...
Posted By: Kevin Homer
Located Under: Tutorials | Tools and Tips
Domain forwarding and forwarding with masking are both ways to redirect a domain name to another website. However, there are some key differences between the two. Domain forwarding simply redirects...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media
By now, you know that Facebook Groups are a way for people or businesses with common interests to join and collaborate. Groups can range from just a few members to over 11 million members. As indiv...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Optimization
Are you responsible for any of the 5.6 billion Google searches conducted daily? There's a very good chance that you are. There's also a pretty good chance that you aren't searching as e...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Marketing | Marketing | Industry News
As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions. ...
Posted By: Kevin Homer
Located Under: Web Design | Tutorials | Tools and Tips | Search Engine Optimization
WordPress was one of the original blogging platforms available to the public, but has evolved today into the most widely-used website content management system. It's an open-source platform tha...
Posted By: Kevin Homer
Located Under: Tools and Tips | Search Engine Optimization | New Technology | Mobile | Marketing | Industry News
As marketers, we talk about search engine optimization constantly. Search algorithms change daily, and we're all trying to keep up to make sure we're showing up in search results. It's ...
Posted By: Kevin Homer
Located Under: Video | Search Engine Marketing | Mobile | Marketing | Branding
By now, we all know some of the staggering statistics that reflect how important it can be to create video content as a part of your marketing strategy. Once the content has been developed, it'...
Posted By: Kevin Homer
Located Under: Web Design | Tools and Tips | Industry News
Article updated January 2021. Have you been hearing about SSL certificates and wondered what they are? Are you unsure if your company's website needs to add an SSL? Here is the quick overvi...
Posted By: Kevin Homer
Located Under: Social Media | New Technology | Mobile | Industry News
AOL Instant Messenger (AIM) revolutionized the way we communicated on the Internet. After 20 years, AOL's instant messaging service will be shut down on December 15, 2017. Â For many, AI...
Posted By: Kevin Homer
Located Under: Tools and Tips
Are you one of the 1 billion users of Gmail? Chances are, you probably do have a Gmail address. It's extremely likely that you have shared your email address with others. Did you know that, in ...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
I was recently honored to sit on an expert panel at the Latino Small Business Road Show, hosted by the Greater Philadelphia Hispanic Chamber of Commerce and Montgomery County Commerc...
Posted By: Kevin Homer
Located Under: Search Engine Optimization | Search Engine Marketing | Marketing
The ideal online marketing campaign includes both search engine optimization and paid search. However, it's not uncommon for a brand to focus solely on organic search (SEO). SEO is extremely im...
Posted By: Kevin Homer
Located Under: Tools and Tips | Social Media | Marketing
Having a social media presence for your business or organization is extremely important. It helps deliver an intended message to a large audience (there 2,300,000,000 active global social media use...
Posted By: Kevin Homer
Located Under: Web Design | Tools and Tips
You've heard it before, and you'll hear it again. A company's online marketing presence is so critical in determining its success (or demise). It's a competitive world up there, fir...
Posted By: Kevin Homer
Located Under: Marketing | Industry News
The healthcare industry is always changing. Studies are conducted to find ways to cure diseases. New medications are on the marketing, contraindications are learned, and healing techniques are disc...
Posted By: Kevin Homer
Located Under: Traditional Media | Mobile | Marketing
Companies who are engaged in successful marketing campaigns are focused on cross-channel communication. Their strategy includes multiple channels with cohesive messages and branding, and ideally, o...
Posted By: Kevin Homer
Located Under: Trade Show | Sales
Exhibiting at a trade show can be so valuable. Trade show attendees are there because they want to be; because they're interested in your vertical. This captive audience provides exhibitors wit...
Posted By: Kevin Homer
Located Under: Search Engine Marketing | Marketing
This blog post is not going to talk about the importance of online marketing, the use of websites to manage your business, or the many online marketing trends and statistics you've been hearing...
Posted By: Kevin Homer
Located Under: Marketing | Tools and Tips
This article was written by Samuel Scott, a digital marketing and communications consultant. The original article was posted by Moz, one of the SEO research and analytics tools we use to optimize o...
Posted By: Kevin Homer
Located Under: Marketing | Social Media
Facebook is just as popular as ever. Yes, we’ve all heard the statistics about how use of Facebook is decreasing, but when you think about the hundreds of millions of users that are on Facebo...
Posted By: Kevin Homer
Located Under: Sales | Tools and Tips
For many businesses, a sales pitch of some sort is needed to generate new business. We work with a lot of companies who do the "dog and pony show". We help our clients design a branded pr...
Posted By: Kevin Homer
Located Under: Tools and Tips
Online ad targting is a practice that Internet giants such as Google and Yahoo has been doing for years. For the most part, your information is kept anonymous, but they know your browsing habits an...
Posted By: Kevin Homer
Located Under: Social Media
Facebook has begun rolling out a streamlined look for Pages on desktops that will make it easier for people to find the information they want and help Page admins find the tools they use most. In a...
Posted By: Kevin Homer
Located Under: Social Media | Marketing
This post was updated November 18, 2019 Many years ago, we developed a self-managed Facebook sweepstakes application called Fans With Benefits. In talking with Fans With Benefits customers, use...
Posted By: Kevin Homer
Located Under: Marketing
A couple years ago I was asked to give a presentation to a group of students at Drexel University about B2B marketing, but was given little direction as far as what exactly to discuss. So I brought...
Posted By: Kevin Homer
Located Under: Marketing
It’s no secret that the world around us is always changing, and therefore, it’s important that our businesses are always changing, too. Here are 12 tips to keep in mind this year to hel...
Montgomery County Chamber of Commerce Annual Trade and Career Expo
Thursday Thoughts: A Live Discussion About Differentiating Your Business
Thursday Thoughts: A Live Discussion About TV/Digital Advertising
Thursday Thoughts: A Live Discussion About Small Business Video
Online Marketing Series - Part 1: Maximizing the Value of Your Website
Navitas Marketing to Host Online Marketing Event with Google
Navitas Marketing recognized as one of the Best Philadelphia Digital Marketing Agencies by Expertise
Navitas Marketing Proclaimed as Pennsylvania’s Leading Branding Agency on Clutch
Navitas Marketing Awarded as a Top Advertising & Marketing Agency in Pennsylvania by Clutch
Navitas Marketing Wins for Best Marketing Agency in the 2020 Best of Eagleville Awards
Navitas Marketing Recognized as a top Paid Media & Pay Per Click Company on DesignRush
Navitas Marketing Named a Leading Global Creative & Design Agency
Navitas Marketing Launches Get To Know Montco Platform To Highlight Local Businesses
Navitas Marketing Adds Business Development Strategist To Its Team
Navitas Marketing Recognized as Top Marketing Consultant in Philadelphia
Navitas Marketing Named One of The 50 Fastest-Growing Digital Ad Agencies in Philadelphia
Navitas Marketing Selected as a Google Partners Game Night Winner!
Kevin Homer Nominated as 2014 Entrepreneur of Montgomery County