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Helping You Keep Up With Marketing and
Digital Media Industry Trends

The marketing industry changes so rapidly that it can be difficult to keep up with! Our team is constantly researching the latest and greatest trends, learning helpful tips, and implementing new ideas that can help our business and our clients succeed. Check back often as we pass along some words [and videos] of wisdom!

Author: Courteney Williams


January 21, 2020

Hootsuite Top Social Media Trends 2020

Posted By: Courteney Williams

Located Under: Social Media | Marketing | Industry News

Hootsuite shared its top five social media trends for 2020 in late December. As social marketers look back, Hootsuite’s 2019 report was deemed to be accurate. The biggest takeaway was the...

January 20, 2020

Trend 1: Brands Strike A Balance Between Public And Private Engagement

Posted By: Courteney Williams

Located Under: Social Media | Marketing | Industry News

With the new year comes new social media trends! Hootsuite put out their annual report for the upcoming year and here is the first trend. Brands will strike a balance between private and public cha...

January 17, 2020

Trend 2: Employers Take Center Stage In A Divided World

Posted By: Courteney Williams

Located Under: Social Media | Marketing | Industry News

Hootsuite’s second trend in the report allows employers to take the driver’s seat. As social justice topics pop up more in everyday conversations, it makes it difficult for some to ...

January 16, 2020

Trend 3: The TikTok Effect

The TikTok effect is the third trend in Hootsuite’s report. With the explosion of TikTok in 2019, it’s changing the social media game one day at a time. If one of your target audiences ...

January 15, 2020

Trend 4: Brand and Performance Collide

The fourth trend dives into how brand and performance marketing collide! Businesses have used social media to build brands and spread awareness faster than ever before. In recent years, its become ...