March 17, 2014

Posted by: Kevin Homer

Categories:

A Streamlined Facebook Pages Redesign - Again

Facebook has begun rolling out a streamlined look for Pages on desktops that will make it easier for people to find the information they want and help Page admins find the tools they use most. In a nutshell, Pages will begin to adopt the appearance of personal profile timelines, with the necessary functionality for admins to effectively manage a Page.

 

Here are the key features of the update:

 

Updated Page timeline design

 

The right-side column of your timeline now displays all your Page’s posts. This one-column display means that all of your posts will appear consistently on your Page and in News Feed. The left-side column of your timeline features information about your business, including a map, your hours of business, phone number and website URL, as well as photos and videos.

 

Easier access to key admin tools

 

No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages. You can click on any section in the This Week section for more detail. They’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.

 

Pages to Watch

 

As they roll out the new design of Pages, they’re also opening up the new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about. This feature previously existed to certain Pages, but not all. On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages you’re watching.

 

The content on this post was provided by Facebook for Business.

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