Navitas Marketing Logo
October 11, 2021

Posted by: John Lautenbach


3 Tips for Starting a Podcast on Apple Podcasts and Spotify

Are you thinking of starting a podcast but aren’t sure how to attract new listeners? If so, you’ve come to the right place! Here are three tips to quickly and effectively grow your podcast audience.

Tip #1 - Apple Podcasts and Spotify are the most important platforms.

According to Buzzsprout, a popular podcast hosting company, over 60% of podcast listens come from the Apple Podcasts and Spotify apps. On top of this, Apple Podcasts features a New & Noteworthy section that showcases trending podcasts to potential listeners. Put these two things together, and you can see why it’d be a huge help to get your podcast highlighted on New & Noteworthy. Note: you only have eight weeks from your podcast’s launch to get onto this list.

Although Apple Podcasts doesn’t state the specifics of how they choose podcasts for New & Noteworthy, there are three main criteria they seem to prioritize: downloads, subscriptions, and positive reviews. The more of these your podcast earns, the more likely it will be featured on New & Noteworthy. In addition to the marketing strategy you’d use to complement your podcast launch, here are a few extra suggestions to help achieve this goal:

  • Reach out to family, friends, and colleagues, asking them to subscribe to your podcast and leave a 5-star review. You can also ask them to recommend your podcast to anyone in their network who they think might be interested.

  • Get everyone involved with your podcast (co-hosts, producers, interns, sponsors, etc.) to share the podcast on their social media, asking their followers to subscribe and leave a 5-star review.

  • Have a guest from the same podcast niche on one of your early episodes and have them share it on their social media. Doing this could get their followers, who already have an interest in your podcast’s topic, to check out your podcast and hopefully subscribe and leave a 5-star review.

Tip #2 - Convert the podcast’s audio into a YouTube video.

The more content you share on social media, the more views and chances you’ll have to convert these views into podcast listeners. Something to keep in mind: you don’t need to have a video of yourself recording the podcast. Instead, you can overlay the audio with a looped stock video or just the podcast logo. Doing this simple trick is very important, as Google tends to value video highly. You can also include links to your podcast in the video description and throughout the video itself. As a result, your podcast’s SEO can greatly improve with the implementation of YouTube.

Tip #3 - Make an account for your podcast on the major social media platforms and post unique content to each of them.

In addition to making full-length YouTube videos, there are many other types of content you can create. Some ideas include soundbites, images, and short video clips. Outside of the promotional launch posts for new episodes, you should only post each piece of new content once. This way, each of your social media accounts has unique content, which encourages listeners to follow all of them. Of course, the more followers you have, the better. Those followers will likely recommend your podcast to new people and create more opportunities to gain new listeners.

Are you feeling inspired? For more information on how Navitas can help get your podcast started, contact our experts and read our recent article that provides more information about podcasting.

Tell us what you think!