Public Relations

Has your brand taken control over how it's perceived by the public? There are many different types of communications, such as traditional media, social media, and in-person engagements, that can be used to strengthen a brand's reputation and credibility. 

 

According to our friends at HubSpot, the Public Relations Society of America (PRSA) accepted a few thousand submissions before finally agreeing on how to define public relations.

 

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

Every business has a unique set of goals and requires a custom approach to appropriately achieve them. A successful strategy could include some of the services list below:

  • Media relations

  • Event hosting or participation

  • Content marketing and social media

  • Crisis communications

  • Product launch strategy

  • Influencer marketing

  • Speaking engagements

  • Awards programs or recognition

  • Message development

Has Your Brand Taken Control?

There's an old saying that “advertising is what you pay for; publicity is what you pray for.” Advertising is important, but if you're also looking to develop a certain public perception, let's chat!