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Marketing for Government & Education Organizations
For years, many local governments and educational institutions have depended on our expertise to help them put their best features forward. These organizations include local municipalities and governments, school districts, colleges and universities, and other “quasi-government” institutions. We are also deeply engaged with local economic development organizations, which work closely with local and state governments.
The delicate balance of appealing to current residents and students, as well as visitors and potential new students and businesses requires a marketing strategy based on experience with these types of audiences as well as all of the relevant marketing services available. For instance, websites like these typically contain an overwhelming but necessary amount of textual information. Therefore, one of the aspects we focus on in our clients’ website development is a clean mapping strategy, as well as a very user-friendly design.
Our energized approach for our clients, as well as our own personal community involvement, gives us the knowledge, resources, and relationships necessary to establish meaningful goals and elevate the impact of the marketing initiatives that we’ve strategically determined will benefit each individual institution.
For your institution to be successful, it’s critical that the marketing strategy to the end user (whether it be community residents, local businesses, or current and prospective students or visitors) receive the clear and vital information that they’ve come to expect. They are confident in and engaged by your brand. This is something that we stress to elevate the impact of your reach and maximize the return on investment.
Some of the services that we’ve provided to our local government and education clients include:
- Award-winning website development
- Search engine optimization (SEO)
- Search & Display Advertising (PPC & PPI)
- Online social media engagement
- Graphic design services including brand development, logo design & marketing collateral
- Print media development including newsletters & school calendars
- Digital & offset printing services
If you are interested in learning more about the specific services that we provide to these types of organizations and want to know how we can help yours, please fill out the form below. We look forward to learning how we can energize your business!
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