• Government & Education
  • Website Development
  • Branding & Creative Design
  • Inbound Marketing

This Revitalized Website for a Revitalized Town is Bringing Home Awards!

The Municipality of Norristown is the county seat for Montgomery County, PA. For the past few years, they have undergone a massive revitalization effort, targeting new businesses, retail and restaurant establishments, and residential and commercial development. It's been exciting to watch the changes in Norristown over the past few years, and to play a role in their growth.

Objective

The Municipality of Norristown recognized that it was critical their website be a method of communication and resource for their residents, businesses, and potential businesses or developers. Their prior website had been widely criticized for being difficult to navigate and for design inconsistencies. They needed a major overhaul in terms of design, content management, and functionality.

 

Solution

Navitas Marketing was selected by the Municipality of Norristown to develop a responsive website that would be user-friendly and engaging to the public. We established a strategy for organizing the website's extensive amount of copy and to allow easy navigation for the public, which had been difficult on the prior website.

We also wanted to make the website more interactive and add features to encourage additional traffic. Most government websites provide users with a calendar of events and photo galleries. This website allows users to contribute event listings for their businesses and organizations or upload their own photos to an existing gallery, pending approval from a Municipality staff member. Their social feed on the homepage is also neatly organized to separate social media activity, photo gallery activity, and Norristown TV updates.

Other features of this website include the development of custom dynamic forms to replace existing PDF documents, the addition of a Search feature, language translation features, and a number of custom control modules in the CMS to simplify management of files, content, and documents for simple posting to the site while maintaining established design styles. 

In addition to strategy consulting and website design and development, this project included search engine optimization services to help the site rank higher in organic searches. 

We have also supported the Municipality of Norristown in many other ways, such as designing their New Horizons logo and providing printing and distribution services through our sister company, The Homer Group. 

 


Results

While building the website, we conducted a meeting with the various department heads within the Municipality for their feedback about the prior website and requests for the new one. Their comments led to our creation of a consistent, uniform look between each department that pleased all. They also appreciate that they are now able to manage the content found on their specific department pages through the content management system, while other Municipality staff members have access to control the entire site.

We've received overwhelmingly positive feedback from the Municipality of Norristown's project leads, management team, and department heads, along with business leaders and residents who are using the website. 

The website was awarded 2nd place out of 957 township websites by the Pennsylvania State Association of Boroughs.

Navitas Marketing was selected as the developer of the Municipality of Norristown's new website because of our website development experience, competitive pricing, and knowledge of the Norristown area and the goals they were attempting to achieve.

*Header image was provided by Montgomery County Planning Commission.

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