• Entertainment
  • Retail
  • Inbound Marketing
  • Website Development
  • Branding & Creative Design

Merrymead Farm Needed More Than Just Those Big, Beautiful, Brown Eyes to Draw in More Customers

Merrymead Farm has been a staple in the Greater Philadelphia community since 1971. They host thousands of visitors including families, school field trips, birthday parties, and more throughout the entire year. Between their Country Store and seasonal activities at the farm, there is always a great reason to visit Merrymead!

Objective

A family-owned destination like Merrymead Farm comes with its traditions, but they also understood the need to evolve their online marketing presence to better serve potential visitors. They recognized the need for a website that would present them as a premier destination in the area and promote the ice cream and other food products in its Country Store. They also wanted an effective marketing campaign to achieve these goals.

Solution

We designed a new responsive website for Merrymead Farm, as it is critical for a regional tourist destination to have a strong mobile presence. Whether someone is searching for fun weekend activities for the family on a home computer or using their mobile device on a lunch break, Merrymead Farm's website is easy to navigate when looking for their daily events schedule and offerings in the Country Store. The website includes our content management system, that allows them to easily update their website content, including frequent changes to their Events calendar.

We also implemented a search and display online marketing campaign across Google and social media platforms, plus search engine optimization services. Each channel has a unique set of goals and various ways of measuring success. In addition to using various tracking tools to measure success, we also developed a number of custom landing pages to help increase our conversions. Merrymead Farm has shown their brand to thousands of new eyes and brought many new customers to their location! As the seasons change and their events and products follow suit, we adjust their marketing plan and display ad design to ensure continued positive results.


Results

A family-owned destination like Merrymead Farm comes with its traditions, but they also understood the need to evolve their online marketing presence to better serve potential visitors. They recognized the need for a website that would present them as a premier destination in the area and promote the ice cream and other food products in its Country Store, They also wanted an effective marketing campaign to achieve these goals.

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