Navitas Marketing Industry Initiative Blog 

Helping you keep up with marketing and digital media industry trends


Although the term is becoming a bit cliche, "Content is King" couldn't be more true. It presents your company, or an individual within it, as an industry expert. It helps to educate your current or potential customers and clients. And it also creates new content on your website that is naturally keyword enriched, which greatly benefits your organic (natural) rankings in search engines.

 

Hopefully, our blog can help us to achieve each of these goals. Check out a few of our recent posts, post your thoughts at the end to keep the conversation going, and feel free to contact us to discuss any of these topics further!



AIM is Putting Up Its Final Away Message

Posted by: Kevin Homer on October 6, 2017 under Social Media, New Technology, Mobile, Industry News


AOL Instant Messenger (AIM) revolutionized the way we communicated on the Internet. After 20 years, AOL's instant messaging service will be shut down on December 15, 2017.   For many, AIM ...

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Marketing to Millennials: What Companies Need to Know

Posted by: Lydia Erickson on September 25, 2017 under Marketing


Marketing to Millennials: What Companies Need to Know   It’s no secret that marketing in the United States is increasingly becoming focused on millennial consumers. Millennials h...

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The Importance of a Brand

Posted by: Lydia Erickson on September 6, 2017 under Tools and Tips, Branding


A brand is a trademark. It puts a company’s mark on products, ideas, and designs. A brand isn’t something clients can hold in their hands, but it will unquestionably be an image they ho...

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[Fun Fact] Stop Over-Complicating Your Gmail Address

Posted by: Kevin Homer on August 8, 2017 under Tools and Tips


Are you one of the 1 billion users of Gmail? Chances are, you probably do have a Gmail address. It's extremely likely that you have shared your email address with others. Did you know that, in ...

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Anatomy of a Website: It's Time for a Checkup

Posted by: Lydia Erickson on August 7, 2017 under Web Design, Tools and Tips


The digital age marks an undeniable shift towards online marketing. Statistics show that 81% of consumers visit a website before visiting a business in person, which means an online presence is a n...

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Does Adding Video in Marketing Make a Difference?

Posted by: Brendan McNulty on July 21, 2017 under Video, Tools and Tips, Tools, Search Engine Optimization, Search Engine Marketing, New Technology, Mobile, Marketing, Industry News, Graphic Design


The business landscape has become increasingly competitive, and taking advantage of new marketing strategies while incorporating existing efforts will prove to help your business. One of the most c...

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How to Select a Marketing Agency

Posted by: Kevin Homer on July 13, 2017 under Tools and Tips, Social Media, Marketing


I was recently honored to sit on an expert panel at the Latino Small Business Road Show, hosted by the Greater Philadelphia Hispanic Chamber of Commerce and Montgomery County Commerc...

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The Best Time to Post on Social Media

Posted by: Lydia Erickson on June 16, 2017 under Tools and Tips, Tools, Social Media, New Technology, Mobile, Marketing, Branding


Social media continues to be one of the fastest growing ways to market your business, increase your customer base, and reach company goals and objectives. The value in knowing how to use social med...

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3 Signs You Need to Hire a Marketing Agency

Posted by: Melissa Cafaro on June 9, 2017 under Tools and Tips, Sales, Marketing


You’ve tried doing your own marketing or worked with a high school senior to get your social media updated, but you still haven’t seen sales increase. You haven’ t seen the positi...

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So..just HOW important is a good title?

Posted by: Brendan McNulty on February 15, 2017 under Tools and Tips, Marketing


Think about your own internet habits.  You probably have the usual websites and blogs that you check daily, or at least fairly often. You have certain people/companies in your Twitter and Face...

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