Navitas Marketing Industry Initiative Blog 

Helping you keep up with marketing and digital media industry trends


Although the term is becoming a bit cliche, "Content is King" couldn't be more true. It presents your company, or an individual within it, as an industry expert. It helps to educate your current or potential customers and clients. And it also creates new content on your website that is naturally keyword enriched, which greatly benefits your organic (natural) rankings in search engines.

 

Hopefully, our blog can help us to achieve each of these goals. Check out a few of our recent posts, post your thoughts at the end to keep the conversation going, and feel free to contact us to discuss any of these topics further!



How to Manage Your E-Commerce WordPress Website Using WooCommerce

Posted by: Lauren Carhart on January 25, 2018 under Web Design, Tutorials, Tools and Tips, Tools


If you are looking for an e-commerce WordPress website, chances are, it will be built using  WooCommerce. WooCommerce is a hefty e-commerce plugin that's capable of just about anything you...

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How to Use a WordPress Site Designed with WP Bakery

Posted by: Lauren Carhart on January 24, 2018 under Web Design, Tutorials, Tools and Tips, Tools


Have you ever tried to edit the content on your WordPress site, saved your changes, previewed it, and realized you just destroyed the entire page and lost all your styles? If not, then you must be ...

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How to Use a WordPress Site Designed with Divi 3.0

Posted by: Lauren Carhart on January 12, 2018 under Web Design, Tutorials, Tools and Tips


In case you haven’t heard, Elegant Theme’s newest version of the WordPress page builder theme, Divi 3.0, is just about the best theme out there. Fully equipped with a backend page build...

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6 Tips for Marketing Your Business in 2018

Posted by: Melissa Cafaro on December 7, 2017 under Tools and Tips, Marketing, Branding


We all know how rapidly the marketing landscape is changing. New technologies lead to new consumer habits, new consumer habits lead to alternative marketing opportunities, and these new marketing o...

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Pantone's 2018 Color of the Year is...

Posted by: Lauren Carhart on December 7, 2017 under Industry News


We here at Navitas have been eagerly awaiting the annoucement of the 2018 Pantone Color of the Year, as we are every year at this time! Today was the big day, in case you haven't heard the news...

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A User's Quick Guide to SEO

Posted by: Claire Brzozowski on November 29, 2017 under Tools and Tips, Search Engine Optimization, Marketing


SEO stands for search engine optimization. It's an extremely important service, but can also be one of the most difficult marketing services to discuss and understand. It's a broad term tha...

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What's the Deal with Google Attribution?

Posted by: Claire Brzozowski on November 29, 2017 under Tools, Search Engine Marketing, Marketing


For anyone who has tried to gain traction on their online content, they can relate to the aggravation of trying to measure the ROI of content and digital marketing. Since the very beginning of the ...

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Can You Guess the Logo to the Brand?

Posted by: Melissa Cafaro on November 27, 2017 under Marketing, Graphic Design, Branding


Can you Guess the Logo to the Brand?  It's not as easy as it looks...     A logo is a crucial part of any branding strategy. A Logo can keep the conusmer engaged ...

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Four Marketing Trends for 2018 (and Four that are ‘So Last Year’)

Posted by: Claire Brzozowski on November 16, 2017 under Video, Tools and Tips, Social Media, Mobile, Marketing


If you’re anything like me, you can’t wait for the holiday season. Hot cocoa, Christmas trees… and marketing trends? With the new year right around the corner, it’s time to...

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Online Marketing for the Healthcare Industry

Posted by: Claire Brzozowski on October 25, 2017 under Video, Marketing


It’s not a secret that consumer behavior is changing throughout all sectors. Now more than ever, it is imperative for industries to stay on top of marketing trends, and with healthcare being ...

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