Navitas Marketing Industry Initiative Blog 

Helping you keep up with marketing and digital media industry trends

Although the term is becoming a bit cliche, "Content is King" couldn't be more true. It presents your company, or an individual within it, as an industry expert. It helps to educate your current or potential customers and clients. And it also creates new content on your website that is naturally keyword enriched, which greatly benefits your organic (natural) rankings in search engines.


Hopefully, our blog can help us to achieve each of these goals. Check out a few of our recent posts, post your thoughts at the end to keep the conversation going, and feel free to contact us to discuss any of these topics further!

[Fun Fact] Stop Over-Complicating Your Gmail Address

Posted by: Kevin Homer on August 8, 2017 under Tools and Tips

Are you one of the 1 billion users of Gmail? Chances are, you probably do have a Gmail address. It's extremely likely that you have shared your email address with others. Did you know that, in ...

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Anatomy of a Website: It's Time for a Checkup

Posted by: Lydia Erickson on August 7, 2017 under Web Design, Tools and Tips

The digital age marks an undeniable shift towards online marketing. Statistics show that 81% of consumers visit a website before visiting a business in person, which means an online presence is a n...

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How to Select a Marketing Agency

Posted by: Kevin Homer on July 13, 2017 under Tools and Tips, Social Media, Marketing

I was recently honored to sit on an expert panel at the Latino Small Business Road Show, hosted by the Greater Philadelphia Hispanic Chamber of Commerce and Montgomery County Commerc...

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The Best Time to Post on Social Media

Posted by: Lydia Erickson on June 16, 2017 under Tools and Tips, Tools, Social Media, New Technology, Mobile, Marketing, Branding

Social media continues to be one of the fastest growing ways to market your business, increase your customer base, and reach company goals and objectives. The value in knowing how to use social med...

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3 Signs You Need to Hire a Marketing Agency

Posted by: Melissa Cafaro on June 9, 2017 under Tools and Tips, Sales, Marketing

You’ve tried doing your own marketing or worked with a high school senior to get your social media updated, but you still haven’t seen sales increase. You haven’ t seen the positi...

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So..just HOW important is a good title?

Posted by: Brendan McNulty on February 15, 2017 under Tools and Tips, Marketing

Think about your own internet habits.  You probably have the usual websites and blogs that you check daily, or at least fairly often. You have certain people/companies in your Twitter and Face...

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Alexa: How Can I Better Optimize My Digital Campaign for Voice Search?

Posted by: Brendan McNulty on January 16, 2017 under Tools and Tips, Tools, Search Engine Optimization, Search Engine Marketing, New Technology, Mobile, Marketing, Industry News

As mobile search continues to grow, there’s one aspect of it that seems to grow even faster.  In 2016, it was estimated that 20 to 25% of all mobile searches are voice searches, and that...

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What is Your SEO Agency Doing Behind the Scenes?

Posted by: Kevin Homer on October 18, 2016 under Search Engine Marketing, Marketing, Search Engine Optimization

The ideal online marketing campaign includes both search engine optimization and paid search. However, it's not uncommon for a brand to focus solely on organic search (SEO). SEO is extremely im...

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Huge News in Digital Typography Coming From an Unlikely Team

Posted by: Lauren Carhart on October 4, 2016 under Web Design, Tools and Tips, New Technology, Industry News

Digital typography is about to be revolutionized thanks to a brilliant, unlikely collaboration between Apple, Google, Microsoft, and Adobe, who we all know are typically competitors in the tech-wor...

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How Important Is Directory and Online Listings Management to Your Online Presence?

Posted by: Brendan McNulty on August 29, 2016 under Tools and Tips, Search Engine Optimization, Search Engine Marketing, Mobile, Marketing

It can be mind-boggling how many places online the basic information of your business, such as name of business, address, and phone number, is listed. Online directories, search engines, even custo...

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