Navitas Marketing Industry Initiative Blog 

Helping you keep up with marketing and digital media industry trends

Although the term is becoming a bit cliche, "Content is King" couldn't be more true. It presents your company, or an individual within it, as an industry expert. It helps to educate your current or potential customers and clients. And it also creates new content on your website that is naturally keyword enriched, which greatly benefits your organic (natural) rankings in search engines.


Hopefully, our blog can help us to achieve each of these goals. Check out a few of our recent posts, post your thoughts at the end to keep the conversation going, and feel free to contact us to discuss any of these topics further!

So..just HOW important is a good title?

Posted by: Brendan McNulty on February 15, 2017 under Tools and Tips, Marketing

Think about your own internet habits.  You probably have the usual websites and blogs that you check daily, or at least fairly often. You have certain people/companies in your Twitter and Face...

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Alexa: How Can I Better Optimize My Digital Campaign for Voice Search?

Posted by: Brendan McNulty on January 16, 2017 under Tools and Tips, Tools, Search Engine Optimization, Search Engine Marketing, New Technology, Mobile, Marketing, Industry News

As mobile search continues to grow, there’s one aspect of it that seems to grow even faster.  In 2016, it was estimated that 20 to 25% of all mobile searches are voice searches, and that...

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What is Your SEO Agency Doing Behind the Scenes?

Posted by: Kevin Homer on October 18, 2016 under Search Engine Marketing, Marketing, Search Engine Optimization

The ideal online marketing campaign includes both search engine optimization and paid search. However, it's not uncommon for a brand to focus solely on organic search (SEO). SEO is extremely im...

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Huge News in Digital Typography Coming From an Unlikely Team

Posted by: Lauren Carhart on October 4, 2016 under Web Design, Tools and Tips, New Technology, Industry News

Digital typography is about to be revolutionized thanks to a brilliant, unlikely collaboration between Apple, Google, Microsoft, and Adobe, who we all know are typically competitors in the tech-wor...

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How Important Is Directory and Online Listings Management to Your Online Presence?

Posted by: Brendan McNulty on August 29, 2016 under Tools and Tips, Search Engine Optimization, Search Engine Marketing, Mobile, Marketing

It can be mind-boggling how many places online the basic information of your business, such as name of business, address, and phone number, is listed. Online directories, search engines, even custo...

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Social Media Advertising - Stats & Tips

Posted by: Kevin Homer on August 24, 2016 under Tools and Tips, Social Media, Marketing

Having a social media presence for your business or organization is extremely important. It helps deliver an intended message to a large audience (there 2,300,000,000 active global social media use...

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Instagram- More Changes Than Just the Logo

Posted by: Brendan McNulty on July 27, 2016 under Tools and Tips, Social Media, Marketing, Industry News

Everyone was up in arms after Instagram updated their logo to its colorful new design. The backlash was instantaneous and harsh, but so far, there hasn’t been as much of a response to their b...

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10 Tips to Determine if you Need a New Website

Posted by: Kevin Homer on July 22, 2016 under Web Design, Tools and Tips

You've heard it before, and you'll hear it again. A company's online marketing presence is so critical in determining its success (or demise). It's a competitive world up there, fir...

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How Pokemon Go Could Be BIG For Your Business

Posted by: Brendan McNulty on July 14, 2016 under Social Media, Marketing

Recently, you may have noticed more people wandering around outside.  Friends, co-workers, family members, and complete strangers going for long walks, and of course, taking their phones with ...

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Why is the Healthcare Industry Missing Out on Significant Online Marketing Opportunities?

Posted by: Kevin Homer on March 30, 2016 under Marketing, Industry News

The healthcare industry is always changing. Studies are conducted to find ways to cure diseases. New medications are on the marketing, contraindications are learned, and healing techniques are disc...

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