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Navitas Marketing Industry Initiative Blog
Helping you keep up with marketing and digital media industry trends
Although the term is becoming a bit cliche, "Content is King" couldn't be more true. It presents your company, or an individual within it, as an industry expert. It helps to educate your current or potential customers and clients. And it also creates new content on your website that is naturally keyword enriched, which greatly benefits your organic (natural) rankings in search engines.
Hopefully, our blog can help us to achieve each of these goals. Check out a few of our recent posts, post your thoughts at the end to keep the conversation going, and feel free to contact us to discuss any of these topics further!
[Fun Fact] Stop Over-Complicating Your Gmail Address
Are you one of the 1 billion users of Gmail? Chances are, you probably do have a Gmail address. It's extremely likely that you have shared your email address with others. Did you know that, in ...
Anatomy of a Website: It's Time for a Checkup
The digital age marks an undeniable shift towards online marketing. Statistics show that 81% of consumers visit a website before visiting a business in person, which means an online presence is a n...
How to Select a Marketing Agency
I was recently honored to sit on an expert panel at the Latino Small Business Road Show, hosted by the Greater Philadelphia Hispanic Chamber of Commerce and Montgomery County Commerc...
The Best Time to Post on Social Media
Social media continues to be one of the fastest growing ways to market your business, increase your customer base, and reach company goals and objectives. The value in knowing how to use social med...
3 Signs You Need to Hire a Marketing Agency
You’ve tried doing your own marketing or worked with a high school senior to get your social media updated, but you still haven’t seen sales increase. You haven’ t seen the positi...
So..just HOW important is a good title?
Think about your own internet habits. You probably have the usual websites and blogs that you check daily, or at least fairly often. You have certain people/companies in your Twitter and Face...
Alexa: How Can I Better Optimize My Digital Campaign for Voice Search?
As mobile search continues to grow, there’s one aspect of it that seems to grow even faster. In 2016, it was estimated that 20 to 25% of all mobile searches are voice searches, and that...
What is Your SEO Agency Doing Behind the Scenes?
The ideal online marketing campaign includes both search engine optimization and paid search. However, it's not uncommon for a brand to focus solely on organic search (SEO). SEO is extremely im...
Huge News in Digital Typography Coming From an Unlikely Team
Digital typography is about to be revolutionized thanks to a brilliant, unlikely collaboration between Apple, Google, Microsoft, and Adobe, who we all know are typically competitors in the tech-wor...
How Important Is Directory and Online Listings Management to Your Online Presence?
It can be mind-boggling how many places online the basic information of your business, such as name of business, address, and phone number, is listed. Online directories, search engines, even custo...
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