Navitas Marketing Industry Initiative Blog 

Helping you keep up with marketing and digital media industry trends

Although the term is becoming a bit cliche, "Content is King" couldn't be more true. It presents your company, or an individual within it, as an industry expert. It helps to educate your current or potential customers and clients. And it also creates new content on your website that is naturally keyword enriched, which greatly benefits your organic (natural) rankings in search engines.


Hopefully, our blog can help us to achieve each of these goals. Check out a few of our recent posts, post your thoughts at the end to keep the conversation going, and feel free to contact us to discuss any of these topics further!

6 Tips for Marketing Your Business in 2018

Posted by: Melissa Cafaro on December 7, 2017 under Tools and Tips, Marketing, Branding

We all know how rapidly the marketing landscape is changing. New technologies lead to new consumer habits, new consumer habits lead to alternative marketing opportunities, and these new marketing o...

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Pantone's 2018 Color of the Year is...

Posted by: Lauren Carhart on December 7, 2017 under Industry News

We here at Navitas have been eagerly awaiting the annoucement of the 2018 Pantone Color of the Year, as we are every year at this time! Today was the big day, in case you haven't heard the news...

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Can You Guess the Logo to the Brand?

Posted by: Melissa Cafaro on November 27, 2017 under Marketing, Graphic Design, Branding

Can you Guess the Logo to the Brand?  It's not as easy as it looks...     A logo is a crucial part of any branding strategy. A Logo can keep the conusmer engaged ...

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Four Marketing Trends for 2018 (and Four that are ‘So Last Year’)

Posted by: Claire Brzozowski on November 16, 2017 under Video, Tools and Tips, Social Media, Mobile, Marketing

If you’re anything like me, you can’t wait for the holiday season. Hot cocoa, Christmas trees… and marketing trends? With the new year right around the corner, it’s time to...

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Online Marketing for the Healthcare Industry

Posted by: Claire Brzozowski on October 25, 2017 under Video, Marketing

It’s not a secret that consumer behavior is changing throughout all sectors. Now more than ever, it is imperative for industries to stay on top of marketing trends, and with healthcare being ...

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AIM is Putting Up Its Final Away Message

Posted by: Kevin Homer on October 6, 2017 under Social Media, New Technology, Mobile, Industry News

AOL Instant Messenger (AIM) revolutionized the way we communicated on the Internet. After 20 years, AOL's instant messaging service will be shut down on December 15, 2017.   For many, AIM ...

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Marketing to Millennials: What Companies Need to Know

Posted by: Lydia Erickson on September 25, 2017 under Marketing

Marketing to Millennials: What Companies Need to Know   It’s no secret that marketing in the United States is increasingly becoming focused on millennial consumers. Millennials h...

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The Importance of a Brand

Posted by: Lydia Erickson on September 6, 2017 under Tools and Tips, Branding

A brand is a trademark. It puts a company’s mark on products, ideas, and designs. A brand isn’t something clients can hold in their hands, but it will unquestionably be an image they ho...

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[Fun Fact] Stop Over-Complicating Your Gmail Address

Posted by: Kevin Homer on August 8, 2017 under Tools and Tips

Are you one of the 1 billion users of Gmail? Chances are, you probably do have a Gmail address. It's extremely likely that you have shared your email address with others. Did you know that, in ...

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Anatomy of a Website: It's Time for a Checkup

Posted by: Lydia Erickson on August 7, 2017 under Web Design, Tools and Tips

The digital age marks an undeniable shift towards online marketing. Statistics show that 81% of consumers visit a website before visiting a business in person, which means an online presence is a n...

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